A data profile of the people who buy, follow and care about Streetwear in South Africa — modelled from more than twelve digital signal sources. Streetwear has an estimated audience of 1,262,808 people in South Africa.
Streetwear has an estimated audience of 1,262,808 people in South Africa. 57.0% are female, 43.0% are male, average age 33.3. Top brand affinities: Nike, Street fashion, Adidas, Lace wig, Sneakers (footwear).
Top brand affinities include Nike, Street fashion, Adidas, with strongest over-indexing on Nike (1.88× the country average).
Demographically, the Streetwear audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Streetwear fan in South Africa is more female, around 33.3 years old, with strong Travelling tendencies and a notable affinity for Nike.
The key figures that characterise the Streetwear profile in South Africa.
57.0% are female, 43.0% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 33.3 |
| Estimated audience size | 1,262,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 13% |
of the worldwide Streetwear audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
The strongest cross-interests of the Streetwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street fashion | Fashion & Accessoires | 3.28× | ||
| 02 | Curly Hair | Beauty & Wellness | 2.42× | ||
| 03 | Sneaker collecting | Fashion & Accessoires | 2.41× | ||
| 04 | Party dress | Fashion & Accessoires | 2.05× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.01× | ||
| 06 | Lace wig | Beauty & Wellness | 1.97× | ||
| 07 | Hair straightening | Beauty & Wellness | 1.91× | ||
| 08 | Hair Extensions | Beauty & Wellness | 1.91× | ||
| 09 | XXXTentacion | Music & Radio | 1.91× | ||
| 10 | Nike | Fashion & Accessoires | 1.88× | ||
| 11 | Red Velvet (band) | Music & Radio | 1.80× | ||
| 12 | Organic product | Food & Beverages | 1.74× | ||
| 13 | Self care | Health | 1.72× | ||
| 14 | Afrobeat | Music & Radio | 1.69× | ||
| 15 | Adidas | Fashion & Accessoires | 1.62× | ||
| 16 | Sportscene | Shopping | 1.62× | ||
| 17 | Steve Madden | Fashion & Accessoires | 1.60× | ||
| 18 | Braid | Home & Garden | 1.60× | ||
| 19 | Sneakers (footwear) | Fashion & Accessoires | 1.59× | ||
| 20 | Wig | Beauty & Wellness | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.44× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Healthy Lifestyle | BALANCE | 1.03× | |
| Spirituality | BALANCE | 1.19× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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