A data profile of the people who buy, follow and care about Afrobeat in South Africa — modelled from more than twelve digital signal sources. Afrobeat has an estimated audience of 985,008 people in South Africa.
Afrobeat has an estimated audience of 985,008 people in South Africa. 53.2% are female, 46.8% are male, average age 33.1.
The key figures that characterise the Afrobeat profile in South Africa.
53.2% are female, 46.8% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 33.1 |
| Estimated audience size | 985,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 13% |
of the worldwide Afrobeat audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 34.0% |
| France | 6.3% |
| United Kingdom | 5.7% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Afrobeat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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