Rascasse Audience Intelligence

Streetwear Audience in Indonesia

A data profile of the people who buy, follow and care about Streetwear in Indonesia — modelled from more than twelve digital signal sources. Streetwear has an estimated audience of 4,462,269 people in Indonesia.

#293among Topic in Indonesia
#31in Fashion & Accessoires

The average Streetwear fan in Indonesia is 32.5 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include Outerwear, Cardigan (sweater), Sweater, with strongest over-indexing on Outerwear (2.38× the country average).

Demographically, the Streetwear audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Streetwear fan in Indonesia is balanced, around 32.5 years old, with strong Need for Security tendencies and a notable affinity for Outerwear.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Streetwear profile in Indonesia.

Audience size
4.5M
in Indonesia
Gender
51.8%♀
48.2% male
Age
32.5
average years
Country rank
#399
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Streetwear fans

51.8% are female, 48.2% are male, average age 32.5.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Streetwear audience in Indonesia
MetricValue
Female51.8%
Male48.2%
Average age32.5
Estimated audience size4,462,269
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Streetwear audience in Indonesia
Age bracketShare%
16-1927%
20-2936%
30-3919%
40-4911%
50+7%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Streetwear audience comes from Indonesia.

Worldwide audience distribution share by country for Streetwear
CountryShare
United States18.3%
China9.7%
Japan9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Streetwear audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Streetwear fans by region: top regions in Indonesia
#RegionReachAffinity×
01Special Region of Yogyakarta~200K2.61×
02East Java~800K1.75×
03Central Java~700K1.66×
04North Sulawesi~70K1.52×
05Banten~300K1.41×
06West Java~1M1.38×
07Jakarta~500K1.35×
08Riau Islands~60K1.31×
09Bali~100K1.29×
10South Kalimantan~70K1.19×
11Central Kalimantan~40K1.15×
12East Kalimantan~80K1.06×
13South Sumatra~100K1.00×
14Bengkulu~40K1.00×
15North Kalimantan~10K0.98×
16West Papua~10K0.96×
17Riau~100K0.95×
18Lampung~90K0.95×
19Bangka-Belitung Islands~20K0.94×
20West Kalimantan~60K0.93×
21Papua (province)~20K0.93×
22West Sulawesi~20K0.93×
23Jambi~50K0.91×
24Gorontalo (disambiguation)(2)~20K0.91×
25North Maluku~10K0.91×
26Maluku~20K0.89×
27South Sulawesi~100K0.87×
28West Sumatra~70K0.85×
29Central Sulawesi~30K0.85×
30Southeast Sulawesi~30K0.84×
31West Nusa Tenggara~50K0.82×
32East Nusa Tenggara~40K0.81×
33Aceh~50K0.78×
34North Sumatra~200K0.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Streetwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Streetwear audience
#·InterestCategoryAffinity×
01Cardigan (sweater)Fashion & Accessoires2.43×
02OuterwearFashion & Accessoires2.38×
03Sneaker collectingFashion & Accessoires2.33×
04NikeFashion & Accessoires2.27×
05UniqloShopping2.14×
06HoodieFashion & Accessoires1.94×
07Toko BajuShopping1.94×
08ShortsFashion & Accessoires1.94×
09SweaterFashion & Accessoires1.91×
10Google BooksLiterature1.89×
11Coat (clothing)Fashion & Accessoires1.88×
12OLXShopping1.82×
13Purchase discountShopping1.71×
14JacketFashion & Accessoires1.70×
15BagFashion & Accessoires1.68×
16Motorcycle clubCars & Mobility1.67×
17Custom motorcycleCars & Mobility1.63×
18JeansFashion & Accessoires1.57×
19Dress shirtFashion & Accessoires1.54×
20Online marketplaceInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Streetwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Streetwear audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.72×
Early Adopter MentalityPOWER1.22×
Healthy LifestyleBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Streetwear audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.50×
Social Media UsageJOY0.62×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Streetwear have in Indonesia?

Streetwear has an estimated audience of 4,462,269 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Streetwear fans?

51.8% of Streetwear fans are female, 48.2% are male, with an average age of 32.5 years.

03

Which brands do Streetwear fans like most?

Streetwear fans show strongest brand affinity for Outerwear (2.38×), Cardigan (sweater) (2.43×), and Sweater (1.91×) over the country average.

04

Where do Streetwear fans live in Indonesia?

Streetwear fans in Indonesia are most concentrated in West Java (reach ~1M), East Java (reach ~800K), and Central Java (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Streetwear fans also like?

Beyond Streetwear itself, the audience over-indexes on Cardigan (sweater) (2.43×), Sweater (1.91×), Hoodie (1.94×), and Jacket (1.7×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Indonesia

See Streetwear audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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