A data profile of the people who buy, follow and care about Sneakers (footwear) in South Africa — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 1,652,674 people in South Africa.
Sneakers (footwear) has an estimated audience of 1,652,674 people in South Africa. 54.7% are female, 45.3% are male, average age 34.1. Top brand affinities: Nike, Adidas, Puma, Streetwear, New Balance.
Top brand affinities include Nike, Adidas, Puma, with strongest over-indexing on Nike (1.77× the country average).
Demographically, the Sneakers (footwear) audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Sneakers (footwear) fan in South Africa is balanced, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Nike.
The key figures that characterise the Sneakers (footwear) profile in South Africa.
54.7% are female, 45.3% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 34.1 |
| Estimated audience size | 1,652,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 15% |
of the worldwide Sneakers (footwear) audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 2.07× | ||
| 02 | Puma | Fashion & Accessoires | 2.04× | ||
| 03 | G-Star Raw | Fashion & Accessoires | 2.03× | ||
| 04 | Converse | Fashion & Accessoires | 1.93× | ||
| 05 | New Balance | Fashion & Accessoires | 1.92× | ||
| 06 | Lacoste | Fashion & Accessoires | 1.92× | ||
| 07 | Nike+ | Sports | 1.88× | ||
| 08 | ASICS | Fashion & Accessoires | 1.84× | ||
| 09 | Reebok | Fashion & Accessoires | 1.83× | ||
| 10 | Graffiti | Arts & Culture | 1.80× | ||
| 11 | Hermès | Fashion & Accessoires | 1.79× | ||
| 12 | Nike | Fashion & Accessoires | 1.77× | ||
| 13 | Outerwear | Fashion & Accessoires | 1.77× | ||
| 14 | Levi Strauss & Co. | Fashion & Accessoires | 1.77× | ||
| 15 | Under Armour | Fashion & Accessoires | 1.70× | ||
| 16 | Adidas | Fashion & Accessoires | 1.60× | ||
| 17 | Burberry | Fashion & Accessoires | 1.60× | ||
| 18 | Streetwear | Fashion & Accessoires | 1.59× | ||
| 19 | Lip gloss | Beauty & Wellness | 1.54× | ||
| 20 | Versace | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.30× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Tradition | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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