A data profile of the people who buy, follow and care about Sneakers (footwear) in Argentina — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 1,596,241 people in Argentina.
Sneakers (footwear) has an estimated audience of 1,596,241 people in Argentina. 63.1% are female, 36.9% are male, average age 35.5. Top brand affinities: Puma, Nike, Adidas, New Balance, Streetwear.
Top brand affinities include Puma, Nike, Adidas, with strongest over-indexing on Puma (2.49× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Patriotism.
The typical Sneakers (footwear) fan in Argentina is more female, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Puma.
The key figures that characterise the Sneakers (footwear) profile in Argentina.
63.1% are female, 36.9% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 35.5 |
| Estimated audience size | 1,596,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Sneakers (footwear) audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air Jordan | Fashion & Accessoires | 3.24× | ||
| 02 | Nike+ | Sports | 2.81× | ||
| 03 | Puma | Fashion & Accessoires | 2.49× | ||
| 04 | Under Armour | Fashion & Accessoires | 2.49× | ||
| 05 | DC Shoes | Fashion & Accessoires | 2.44× | ||
| 06 | Rip Curl | Fashion & Accessoires | 2.35× | ||
| 07 | Converse | Fashion & Accessoires | 2.20× | ||
| 08 | New Balance | Fashion & Accessoires | 2.19× | ||
| 09 | Lacoste | Fashion & Accessoires | 2.02× | ||
| 10 | Crocs | Fashion & Accessoires | 2.02× | ||
| 11 | Reebok | Fashion & Accessoires | 2.01× | ||
| 12 | Nike | Fashion & Accessoires | 1.92× | ||
| 13 | ASICS | Fashion & Accessoires | 1.91× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.87× | ||
| 15 | Sweepstakes | Games | 1.79× | ||
| 16 | Skateboarding | Sports | 1.78× | ||
| 17 | Levi Strauss & Co. | Fashion & Accessoires | 1.69× | ||
| 18 | Art jewelry | Fashion & Accessoires | 1.66× | ||
| 19 | Adidas | Fashion & Accessoires | 1.54× | ||
| 20 | Manicure | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Spirituality | BALANCE | 0.74× | |
| Community Orientation | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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