A data profile of the people who buy, follow and care about Sneakers (footwear) in Sweden — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 1,148,398 people in Sweden.
Sneakers (footwear) has an estimated audience of 1,148,398 people in Sweden. 62.4% are female, 37.6% are male, average age 41.2. Top brand affinities: Intersport, Shoes, Bracelet, Sunglasses, Mango.
Top brand affinities include Intersport, Shoes, Bracelet, with strongest over-indexing on Intersport (3.69× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Sneakers (footwear) fan in Sweden is more female, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Intersport.
The key figures that characterise the Sneakers (footwear) profile in Sweden.
62.4% are female, 37.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.2 |
| Estimated audience size | 1,148,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Sneakers (footwear) audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 4.00× | ||
| 02 | Intersport | Shopping | 3.69× | ||
| 03 | Jotex | Shopping | 3.34× | ||
| 04 | Bracelet | Fashion & Accessoires | 3.06× | ||
| 05 | Deal of the day | Shopping | 3.00× | ||
| 06 | Sunglasses | Fashion & Accessoires | 2.99× | ||
| 07 | Lingerie | Fashion & Accessoires | 2.56× | ||
| 08 | Sportswear (activewear) | Fashion & Accessoires | 2.49× | ||
| 09 | Real property | Home & Garden | 2.23× | ||
| 10 | Tattoos | Fashion & Accessoires | 2.18× | ||
| 11 | Shoes | Fashion & Accessoires | 1.97× | ||
| 12 | Modern architecture | Arts & Culture | 1.93× | ||
| 13 | Hair products | Beauty & Wellness | 1.85× | ||
| 14 | Lunch | Food & Beverages | 1.79× | ||
| 15 | Happiness | Health | 1.71× | ||
| 16 | Bars | Travel & Leisure | 1.68× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.57× | ||
| 18 | Dogs | Pets & Animals | 1.52× | ||
| 19 | Spas | Beauty & Wellness | 1.52× | ||
| 20 | Lindex | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.71× | |
| Extroversion | THRILL | 1.57× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| DIY Mentality | THRILL | 0.95× | |
| Mindfulness | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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