A data profile of the people who buy, follow and care about Sneakers (footwear) in Ireland — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 841,298 people in Ireland.
Sneakers (footwear) has an estimated audience of 841,298 people in Ireland. 65.8% are female, 34.2% are male, average age 40.2. Top brand affinities: Zara, New Balance, Tommy Hilfiger, Canada Goose, Streetwear.
Top brand affinities include Zara, New Balance, Tommy Hilfiger, with strongest over-indexing on Zara (1.52× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Sneakers (footwear) fan in Ireland is more female, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zara.
The key figures that characterise the Sneakers (footwear) profile in Ireland.
65.8% are female, 34.2% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 40.2 |
| Estimated audience size | 841,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Sneakers (footwear) audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canada Goose | Fashion & Accessoires | 2.85× | ||
| 02 | Carhartt | Fashion & Accessoires | 2.41× | ||
| 03 | NBA playoffs | Sports | 2.36× | ||
| 04 | Lacoste | Fashion & Accessoires | 2.23× | ||
| 05 | NBA Finals | Sports | 2.07× | ||
| 06 | Queens Park Rangers F.C. | Sports | 1.84× | ||
| 07 | Birkenstock | Fashion & Accessoires | 1.82× | ||
| 08 | The North Face | Fashion & Accessoires | 1.74× | ||
| 09 | Outerwear | Fashion & Accessoires | 1.71× | ||
| 10 | Skechers | Fashion & Accessoires | 1.66× | ||
| 11 | ASICS | Fashion & Accessoires | 1.65× | ||
| 12 | Calvin Klein | Fashion & Accessoires | 1.64× | ||
| 13 | New Balance | Fashion & Accessoires | 1.62× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.62× | ||
| 15 | CC cream | Beauty & Wellness | 1.62× | ||
| 16 | Tommy Hilfiger | Fashion & Accessoires | 1.61× | ||
| 17 | Eyewear | Fashion & Accessoires | 1.60× | ||
| 18 | Costume jewelry | Fashion & Accessoires | 1.58× | ||
| 19 | Zara | Shopping | 1.52× | ||
| 20 | Lip gloss | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Luxury Orientation | PREMIUM | 1.26× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.87× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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