A data profile of the people who buy, follow and care about Sneakers (footwear) in Austria — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 1,024,210 people in Austria.
Sneakers (footwear) has an estimated audience of 1,024,210 people in Austria. 61.8% are female, 38.2% are male, average age 39.4. Top brand affinities: Shoes, Hornbach, Austrian Airlines, C&A, Deal of the day.
Top brand affinities include Shoes, Hornbach, Austrian Airlines, with strongest over-indexing on Shoes (1.87× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
The typical Sneakers (footwear) fan in Austria is more female, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shoes.
The key figures that characterise the Sneakers (footwear) profile in Austria.
61.8% are female, 38.2% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.4 |
| Estimated audience size | 1,024,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Sneakers (footwear) audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bershka | Shopping | 3.05× | ||
| 02 | Pandora | Fashion & Accessoires | 2.95× | ||
| 03 | Deal of the day | Shopping | 2.78× | ||
| 04 | Mango | Shopping | 2.72× | ||
| 05 | Converse | Fashion & Accessoires | 2.44× | ||
| 06 | Lingerie | Fashion & Accessoires | 2.39× | ||
| 07 | C&A | Shopping | 2.36× | ||
| 08 | Nike | Fashion & Accessoires | 2.35× | ||
| 09 | Sunglasses | Fashion & Accessoires | 2.26× | ||
| 10 | Sportswear (activewear) | Fashion & Accessoires | 2.18× | ||
| 11 | Breuninger | Fashion & Accessoires | 1.99× | ||
| 12 | Toys | Games | 1.90× | ||
| 13 | Shoes | Fashion & Accessoires | 1.87× | ||
| 14 | Humanic | Fashion & Accessoires | 1.83× | ||
| 15 | Hornbach | Shopping | 1.78× | ||
| 16 | Instant messaging | Internet & Social Media | 1.76× | ||
| 17 | Hair products | Beauty & Wellness | 1.73× | ||
| 18 | Deichmann | Shopping | 1.69× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.65× | ||
| 20 | Cineplexx Cinemas | Movies & TV | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.71× | |
| Price Sensitivity | PREMIUM | 1.46× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Individualism | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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