A data profile of the people who buy, follow and care about Nike in Argentina — modelled from more than twelve digital signal sources. Nike has an estimated audience of 3,718,300 people in Argentina.
Nike has an estimated audience of 3,718,300 people in Argentina. 53.0% are female, 47.0% are male, average age 32.7. Top brand affinities: Dexter (TV series), Puma, Sneakers (footwear), Sportswear (activewear), Bad Bunny.
Top brand affinities include Dexter (TV series), Puma, Sneakers (footwear), with strongest over-indexing on Dexter (TV series) (1.66× the country average).
Demographically, the Nike audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Nike fan in Argentina is balanced, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Dexter (TV series).
The key figures that characterise the Nike profile in Argentina.
53.0% are female, 47.0% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 32.7 |
| Estimated audience size | 3,718,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Nike audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 2.00× | ||
| 02 | Nike Skateboarding | Sports | 1.93× | ||
| 03 | Sneakers (footwear) | Fashion & Accessoires | 1.92× | ||
| 04 | Sportswear (fashion) | Fashion & Accessoires | 1.92× | ||
| 05 | Sneaker collecting | Fashion & Accessoires | 1.89× | ||
| 06 | Fila (company) | Fashion & Accessoires | 1.84× | ||
| 07 | Reebok | Fashion & Accessoires | 1.83× | ||
| 08 | New Balance | Fashion & Accessoires | 1.74× | ||
| 09 | Sportswear (activewear) | Fashion & Accessoires | 1.70× | ||
| 10 | Bad Bunny | Music & Radio | 1.70× | ||
| 11 | Dexter (TV series) | Movies & TV | 1.66× | ||
| 12 | Converse | Fashion & Accessoires | 1.66× | ||
| 13 | Under Armour | Fashion & Accessoires | 1.63× | ||
| 14 | Deal of the day | Shopping | 1.60× | ||
| 15 | Gaming | Games | 1.59× | ||
| 16 | Skatepark | Sports | 1.59× | ||
| 17 | Streetwear | Fashion & Accessoires | 1.58× | ||
| 18 | Billabong | Fashion & Accessoires | 1.58× | ||
| 19 | Rip Curl | Fashion & Accessoires | 1.53× | ||
| 20 | Neymar | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.44× | |
| Risk Appetite | THRILL | 1.36× | |
| Indulgence | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.66× | |
| Sports Activity | POWER | 0.73× | |
| Individualism | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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