Rascasse Audience Intelligence

Sneakers (footwear) Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Sneakers (footwear) in United Arab Emirates — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 1,434,126 people in United Arab Emirates.

#421among Topic in United Arab Emirates
#34in Fashion & Accessoires

Sneakers (footwear) has an estimated audience of 1,434,126 people in United Arab Emirates. 40.3% are female, 59.7% are male, average age 35.3. Top brand affinities: Sportswear (activewear), Mother's Day, Algeria, Scarf, Adidas.

Top brand affinities include Sportswear (activewear), Mother's Day, Algeria, with strongest over-indexing on Sportswear (activewear) (1.88× the country average).

Demographically, the Sneakers (footwear) audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical Sneakers (footwear) fan in United Arab Emirates is more male, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sportswear (activewear).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Sneakers (footwear) profile in United Arab Emirates.

Audience size
1.4M
in United Arab Emirates
Gender
40.3%
59.7% male
Age
35.3
average years
Country rank
#581
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sneakers (footwear) fans

40.3% are female, 59.7% are male, average age 35.3.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Sneakers (footwear) audience in United Arab Emirates
MetricValue
Female40.3%
Male59.7%
Average age35.3
Estimated audience size1,434,126
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Sneakers (footwear) audience in United Arab Emirates
Age bracketShare%
16-1912%
20-2937%
30-3932%
40-4914%
50+5%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Sneakers (footwear) audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Sneakers (footwear)
CountryShare
United States18.6%
Japan8.5%
China5.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sneakers (footwear) audience
#·InterestCategoryAffinity×
01LC WaikikiFashion & Accessoires3.13×
02PumaFashion & Accessoires2.81×
03New BalanceFashion & Accessoires2.24×
04DecorationHome & Garden2.16×
05Long hairBeauty & Wellness2.12×
06Sportswear (activewear)Fashion & Accessoires1.88×
07Mother's DayKids & Family1.86×
08Nail artBeauty & Wellness1.85×
09BalenciagaFashion & Accessoires1.77×
10PajamasFashion & Accessoires1.74×
11ScarfFashion & Accessoires1.72×
12BackpackFashion & Accessoires1.65×
13HoodieFashion & Accessoires1.63×
14AlgeriaTravel & Leisure1.61×
15Ferrari WorldTravel & Leisure1.61×
16AdidasFashion & Accessoires1.58×
17EyebrowBeauty & Wellness1.56×
18NikeFashion & Accessoires1.55×
19PedicureBeauty & Wellness1.52×
20Online pokerGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sneakers (footwear) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sneakers (footwear) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.73×
ExtroversionTHRILL1.11×
Convenience OrientationPREMIUM1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sneakers (footwear) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
MindfulnessBALANCE0.86×
Quality AwarenessPREMIUM0.87×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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