A data profile of the people who buy, follow and care about Sneakers (footwear) in Poland — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 2,102,966 people in Poland.
Sneakers (footwear) has an estimated audience of 2,102,966 people in Poland. 67.8% are female, 32.2% are male, average age 36.4. Top brand affinities: Shoes, Rossmann, Nike, Hair products, Sunglasses.
Top brand affinities include Shoes, Rossmann, Nike, with strongest over-indexing on Shoes (1.55× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
The typical Sneakers (footwear) fan in Poland is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Shoes.
The key figures that characterise the Sneakers (footwear) profile in Poland.
67.8% are female, 32.2% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 36.4 |
| Estimated audience size | 2,102,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Sneakers (footwear) audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 3.44× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 2.86× | ||
| 03 | Impulse purchase | Shopping | 2.52× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.45× | ||
| 05 | High-heeled footwear | Fashion & Accessoires | 2.45× | ||
| 06 | Mango | Shopping | 2.37× | ||
| 07 | Lingerie | Fashion & Accessoires | 2.19× | ||
| 08 | Rossmann | Shopping | 2.17× | ||
| 09 | Deal of the day | Shopping | 2.15× | ||
| 10 | Nike | Fashion & Accessoires | 2.11× | ||
| 11 | Wedding dress | Fashion & Accessoires | 2.10× | ||
| 12 | Streetwear | Fashion & Accessoires | 2.06× | ||
| 13 | Sunglasses | Fashion & Accessoires | 1.98× | ||
| 14 | Sportswear (activewear) | Fashion & Accessoires | 1.92× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.87× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.76× | ||
| 17 | PUDELEK | News | 1.70× | ||
| 18 | Shoes | Fashion & Accessoires | 1.55× | ||
| 19 | Hair products | Beauty & Wellness | 1.53× | ||
| 20 | Skin care | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.64× | |
| Luxury Orientation | PREMIUM | 1.55× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.84× | |
| Tradition | CONSERVATISM | 0.87× | |
| Individualism | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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