A data profile of the people who buy, follow and care about Sneakers (footwear) in Australia — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 3,441,033 people in Australia.
Sneakers (footwear) has an estimated audience of 3,441,033 people in Australia. 58.0% are female, 42.0% are male, average age 39.3. Top brand affinities: JD Sports, Foot Locker, New Balance, Uniqlo, Nike.
Top brand affinities include JD Sports, Foot Locker, New Balance, with strongest over-indexing on JD Sports (2.05× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Sneakers (footwear) fan in Australia is more female, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for JD Sports.
The key figures that characterise the Sneakers (footwear) profile in Australia.
58.0% are female, 42.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 39.3 |
| Estimated audience size | 3,441,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Sneakers (footwear) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carhartt | Fashion & Accessoires | 2.98× | ||
| 02 | Stussy | Fashion & Accessoires | 2.78× | ||
| 03 | Puma | Fashion & Accessoires | 2.65× | ||
| 04 | Foot Locker | Shopping | 2.36× | ||
| 05 | Reebok | Fashion & Accessoires | 2.34× | ||
| 06 | Converse | Fashion & Accessoires | 2.29× | ||
| 07 | New Balance | Fashion & Accessoires | 2.18× | ||
| 08 | COS | Shopping | 2.06× | ||
| 09 | JD Sports | Shopping | 2.05× | ||
| 10 | Nike | Fashion & Accessoires | 1.98× | ||
| 11 | ASICS | Fashion & Accessoires | 1.97× | ||
| 12 | Balenciaga | Fashion & Accessoires | 1.81× | ||
| 13 | Gucci | Fashion & Accessoires | 1.78× | ||
| 14 | Adidas | Fashion & Accessoires | 1.72× | ||
| 15 | Rolex | Fashion & Accessoires | 1.69× | ||
| 16 | Birkenstock | Fashion & Accessoires | 1.67× | ||
| 17 | Uniqlo | Shopping | 1.62× | ||
| 18 | City Beach | Fashion & Accessoires | 1.62× | ||
| 19 | Streetwear | Fashion & Accessoires | 1.59× | ||
| 20 | Boxing | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.80× | |
| Indulgence | JOY | 1.42× | |
| Price Sensitivity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Individualism | JOY | 0.84× | |
| DIY Mentality | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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