A data profile of the people who buy, follow and care about Gucci in Australia — modelled from more than twelve digital signal sources. Gucci has an estimated audience of 2,079,164 people in Australia.
The average Gucci fan in Australia is 38.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cuisine, Louis Vuitton, Hermès, with strongest over-indexing on Cuisine (1.7× the country average).
Demographically, the Gucci audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Gucci fan in Australia is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Cuisine.
The key figures that characterise the Gucci profile in Australia.
69.7% are female, 30.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 38.8 |
| Estimated audience size | 2,079,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Gucci audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 11.9% |
| China | 11.4% |
Where the Gucci audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.31× | |
| 02 | Victoria | ~800K | 1.25× | |
| 03 | Western Australia | ~300K | 1.17× | |
| 04 | Queensland | ~500K | 1.06× | |
| 05 | South Australia | ~100K | 0.91× | |
| 06 | Northern Territory | ~20K | 0.88× | |
| 07 | Australian Capital Territory | ~40K | 0.81× | |
| 08 | Tasmania | ~30K | 0.69× |
The strongest cross-interests of the Gucci audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bulgari | Fashion & Accessoires | 4.56× | ||
| 02 | Balenciaga | Fashion & Accessoires | 3.92× | ||
| 03 | Hermès | Fashion & Accessoires | 3.91× | ||
| 04 | Burberry | Fashion & Accessoires | 3.77× | ||
| 05 | Prada | Fashion & Accessoires | 3.39× | ||
| 06 | Louis Vuitton | Fashion & Accessoires | 3.30× | ||
| 07 | Chanel | Fashion & Accessoires | 2.99× | ||
| 08 | Fashion show | Fashion & Accessoires | 2.91× | ||
| 09 | Zimmermann | Home & Garden | 2.78× | ||
| 10 | Expensive Taste | Business & Career | 2.52× | ||
| 11 | South Korea | Travel & Leisure | 2.34× | ||
| 12 | Kookai | Fashion & Accessoires | 2.34× | ||
| 13 | David Jones | Fashion & Accessoires | 2.10× | ||
| 14 | Uniqlo | Shopping | 2.09× | ||
| 15 | Country Road | Fashion & Accessoires | 1.92× | ||
| 16 | Skin care | Beauty & Wellness | 1.76× | ||
| 17 | Fashion design | Business & Career | 1.75× | ||
| 18 | Fragrances | Beauty & Wellness | 1.73× | ||
| 19 | Cuisine | Food & Beverages | 1.70× | ||
| 20 | Myer | Fashion & Accessoires | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.87× | |
| Indulgence | JOY | 1.58× | |
| Luxury Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Community Orientation | OPEN | 0.78× |
Gucci's target market in Australia covers an estimated 2,079,164 people, concentrated in New South Wales and Victoria.
69.7% of the Gucci audience are female, 30.3% are male, with an average age of 38.8 years.
Gucci fans show strongest brand affinity for Cuisine (1.7×), Louis Vuitton (3.3×), and Hermès (3.91×) over the country average.
Gucci fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Gucci itself, the audience over-indexes on Louis Vuitton (3.3×), Hermès (3.91×), Myer (1.59×), and Chanel (2.99×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gucci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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