A data profile of the people who buy, follow and care about Sneakers (footwear) in Colombia — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 2,846,175 people in Colombia.
Sneakers (footwear) has an estimated audience of 2,846,175 people in Colombia. 60.2% are female, 39.8% are male, average age 32.3. Top brand affinities: Nike, Art jewelry, New Balance, Anti-aging cream, Puma.
Top brand affinities include Nike, Art jewelry, New Balance, with strongest over-indexing on Nike (1.8× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Sneakers (footwear) fan in Colombia is more female, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Nike.
The key figures that characterise the Sneakers (footwear) profile in Colombia.
60.2% are female, 39.8% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 32.3 |
| Estimated audience size | 2,846,175 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Sneakers (footwear) audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 2.56× | ||
| 02 | Puma | Fashion & Accessoires | 2.33× | ||
| 03 | New Balance | Fashion & Accessoires | 2.17× | ||
| 04 | Artificial nails | Beauty & Wellness | 1.96× | ||
| 05 | Eyewear | Fashion & Accessoires | 1.92× | ||
| 06 | Reebok | Fashion & Accessoires | 1.85× | ||
| 07 | Streetwear | Fashion & Accessoires | 1.84× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 1.84× | ||
| 09 | Nike | Fashion & Accessoires | 1.80× | ||
| 10 | Toothbrush | Beauty & Wellness | 1.80× | ||
| 11 | Nail salon | Beauty & Wellness | 1.78× | ||
| 12 | Art jewelry | Fashion & Accessoires | 1.74× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.71× | ||
| 14 | Hair iron | Beauty & Wellness | 1.64× | ||
| 15 | First class travel | Travel & Leisure | 1.60× | ||
| 16 | Toothpaste | Beauty & Wellness | 1.60× | ||
| 17 | Local food | Food & Beverages | 1.59× | ||
| 18 | Kitchenware | Home & Garden | 1.58× | ||
| 19 | Facial hair | Beauty & Wellness | 1.58× | ||
| 20 | H&M | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.51× | |
| Design Affinity | PREMIUM | 1.50× | |
| Indulgence | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.56× | |
| Tradition | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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