A data profile of the people who buy, follow and care about Nike in Colombia — modelled from more than twelve digital signal sources. Nike has an estimated audience of 2,109,664 people in Colombia.
Nike has an estimated audience of 2,109,664 people in Colombia. 53.5% are female, 46.5% are male, average age 31.7. Top brand affinities: Adidas, Sneakers (footwear), Sportswear (activewear), Shirt, Moda Feminina.
Top brand affinities include Adidas, Sneakers (footwear), Sportswear (activewear), with strongest over-indexing on Adidas (1.59× the country average).
Demographically, the Nike audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Creativity.
The typical Nike fan in Colombia is balanced, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Adidas.
The key figures that characterise the Nike profile in Colombia.
53.5% are female, 46.5% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 31.7 |
| Estimated audience size | 2,109,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Nike audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 1.89× | ||
| 02 | Reebok | Fashion & Accessoires | 1.87× | ||
| 03 | Sleeve | Fashion & Accessoires | 1.82× | ||
| 04 | Sneakers (footwear) | Fashion & Accessoires | 1.80× | ||
| 05 | Dress shirt | Fashion & Accessoires | 1.76× | ||
| 06 | New Balance | Fashion & Accessoires | 1.74× | ||
| 07 | Sportswear (fashion) | Fashion & Accessoires | 1.67× | ||
| 08 | Streetwear | Fashion & Accessoires | 1.65× | ||
| 09 | Slim-fit pants | Fashion & Accessoires | 1.63× | ||
| 10 | Moda Feminina | Fashion & Accessoires | 1.61× | ||
| 11 | Adidas | Fashion & Accessoires | 1.59× | ||
| 12 | Leggings | Fashion & Accessoires | 1.58× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 1.57× | ||
| 14 | High-heeled footwear | Fashion & Accessoires | 1.55× | ||
| 15 | Nail polish | Beauty & Wellness | 1.55× | ||
| 16 | Maquillaje Profesional | Beauty & Wellness | 1.54× | ||
| 17 | Shirt | Fashion & Accessoires | 1.53× | ||
| 18 | Sweater | Fashion & Accessoires | 1.53× | ||
| 19 | Smart Fit | Sports | 1.53× | ||
| 20 | Eyelash extensions | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Creativity | OPEN | 1.32× | |
| Risk Appetite | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.35× | |
| Individualism | JOY | 0.82× | |
| Indulgence | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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