A data profile of the people who buy, follow and care about Adidas in Australia — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 2,715,464 people in Australia.
The average Adidas fan in Australia is 35.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include JD Sports, Nike, Sneakers (footwear), with strongest over-indexing on JD Sports (1.93× the country average).
Demographically, the Adidas audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Adidas fan in Australia is balanced, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for JD Sports.
The key figures that characterise the Adidas profile in Australia.
53.6% are female, 46.4% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.7 |
| Estimated audience size | 2,715,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Adidas audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.29× | |
| 02 | New South Wales | ~1M | 1.19× | |
| 03 | Western Australia | ~300K | 1.08× | |
| 04 | South Australia | ~200K | 0.99× | |
| 05 | Australian Capital Territory | ~60K | 0.98× | |
| 06 | Tasmania | ~60K | 0.94× | |
| 07 | Queensland | ~600K | 0.93× | |
| 08 | Northern Territory | ~20K | 0.64× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nike | Fashion & Accessoires | 2.00× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 2.00× | ||
| 03 | JD Sports | Shopping | 1.93× | ||
| 04 | NBA playoffs | Sports | 1.89× | ||
| 05 | ASICS | Fashion & Accessoires | 1.84× | ||
| 06 | The Iconic | Shopping | 1.80× | ||
| 07 | NBA Finals | Sports | 1.79× | ||
| 08 | Hermès | Fashion & Accessoires | 1.75× | ||
| 09 | Sneakers (footwear) | Fashion & Accessoires | 1.72× | ||
| 10 | Seoul | Travel & Leisure | 1.65× | ||
| 11 | New Balance | Fashion & Accessoires | 1.64× | ||
| 12 | Foot Locker | Shopping | 1.64× | ||
| 13 | South Korea | Travel & Leisure | 1.61× | ||
| 14 | Manchester United F.C. | Sports | 1.60× | ||
| 15 | Louis Vuitton | Fashion & Accessoires | 1.60× | ||
| 16 | Rebel Sport | Sports | 1.59× | ||
| 17 | Gucci | Fashion & Accessoires | 1.59× | ||
| 18 | Streetwear | Fashion & Accessoires | 1.58× | ||
| 19 | UEFA Champions League | Sports | 1.58× | ||
| 20 | Fashion show | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.14× | |
| Design Affinity | PREMIUM | 1.12× | |
| Indulgence | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.77× |
Adidas's target market in Australia covers an estimated 2,715,464 people, concentrated in New South Wales and Victoria.
53.6% of the Adidas audience are female, 46.4% are male, with an average age of 35.7 years.
Adidas fans show strongest brand affinity for JD Sports (1.93×), Nike (2×), and Sneakers (footwear) (1.72×) over the country average.
Adidas fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Nike (2×), Sneakers (footwear) (1.72×), ASICS (1.84×), and Rebel Sport (1.59×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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