A data profile of the people who buy, follow and care about Foot Locker in Australia — modelled from more than twelve digital signal sources. Foot Locker has an estimated audience of 2,093,271 people in Australia.
The average Foot Locker fan in Australia is 32.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include JD Sports, Team sport, Video games, with strongest over-indexing on JD Sports (3.92× the country average).
Demographically, the Foot Locker audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Foot Locker fan in Australia is balanced, around 32.3 years old, with strong Price Sensitivity tendencies and a notable affinity for JD Sports.
The key figures that characterise the Foot Locker profile in Australia.
47.5% are female, 52.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 32.3 |
| Estimated audience size | 2,093,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Foot Locker audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.4% |
| Italy | 10.1% |
| France | 8.9% |
Where the Foot Locker audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~800K | 1.26× | |
| 02 | New South Wales | ~800K | 1.12× | |
| 03 | Western Australia | ~300K | 1.11× | |
| 04 | South Australia | ~200K | 1.08× | |
| 05 | Queensland | ~500K | 1.05× | |
| 06 | Tasmania | ~50K | 1.03× | |
| 07 | Northern Territory | ~10K | 0.72× | |
| 08 | Australian Capital Territory | ~30K | 0.64× |
The strongest cross-interests of the Foot Locker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JD Sports | Shopping | 3.92× | ||
| 02 | NBL | Sports | 2.90× | ||
| 03 | Rebel Sport | Sports | 2.48× | ||
| 04 | ASICS | Fashion & Accessoires | 2.44× | ||
| 05 | Sneakers (footwear) | Fashion & Accessoires | 2.36× | ||
| 06 | New Balance | Fashion & Accessoires | 2.19× | ||
| 07 | The Iconic | Shopping | 2.15× | ||
| 08 | Team sport | Sports | 2.10× | ||
| 09 | Nike | Fashion & Accessoires | 2.06× | ||
| 10 | EB Games | Games | 1.92× | ||
| 11 | Men's clothing | Fashion & Accessoires | 1.86× | ||
| 12 | KFC | Food & Beverages | 1.67× | ||
| 13 | Subway | Food & Beverages | 1.65× | ||
| 14 | 7-Eleven | Shopping | 1.57× | ||
| 15 | Rugby union | Sports | 1.57× | ||
| 16 | Cotton On | Fashion & Accessoires | 1.56× | ||
| 17 | McDonald's | Food & Beverages | 1.56× | ||
| 18 | Video games | Games | 1.55× | ||
| 19 | JB Hi-Fi | Shopping | 1.52× | ||
| 20 | The Good Guys (2010 TV series) | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.33× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Mindfulness | BALANCE | 0.74× | |
| Quality Awareness | PREMIUM | 0.89× |
Foot Locker's target market in Australia covers an estimated 2,093,271 people, concentrated in New South Wales and Victoria.
47.5% of the Foot Locker audience are female, 52.5% are male, with an average age of 32.3 years.
Foot Locker fans show strongest brand affinity for JD Sports (3.92×), Team sport (2.1×), and Video games (1.55×) over the country average.
Foot Locker fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~800K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Foot Locker itself, the audience over-indexes on Team sport (2.1×), Video games (1.55×), Rebel Sport (2.48×), and Sneakers (footwear) (2.36×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Foot Locker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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