A data profile of the people who buy, follow and care about Fashion show in Switzerland — modelled from more than twelve digital signal sources. Fashion show has an estimated audience of 850,527 people in Switzerland.
The average Fashion show fan in Switzerland is 40.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include IKEA, Amazon.com, Migros, with strongest over-indexing on IKEA (2.21× the country average).
Demographically, the Fashion show audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
The typical Fashion show fan in Switzerland is more female, around 40.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Fashion show profile in Switzerland.
68.4% are female, 31.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 40.1 |
| Estimated audience size | 850,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Fashion show audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.0% |
| China | 13.4% |
| Japan | 12.9% |
Where the Fashion show audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schaffhausen | ~8K | 1.22× | |
| 02 | Canton of Glarus | ~4K | 1.20× | |
| 03 | Canton of Obwalden | ~4K | 1.18× | |
| 04 | Appenzell Ausserrhoden | ~4K | 1.16× | |
| 05 | Canton of Zug | ~10K | 1.10× | |
| 06 | Schwyz | ~10K | 1.08× | |
| 07 | Graubünden | ~20K | 1.01× | |
| 08 | Neuchatel | ~20K | 1.00× | |
| 09 | Solothurn | ~20K | 0.99× | |
| 10 | Thurgau | ~20K | 0.98× | |
| 11 | Basel-Landschaft | ~20K | 0.97× | |
| 12 | Basel-City | ~30K | 0.96× | |
| 13 | Fribourg | ~30K | 0.96× | |
| 14 | Valais | ~30K | 0.95× | |
| 15 | Luzern | ~30K | 0.92× | |
| 16 | Canton of St. Gallen | ~40K | 0.91× | |
| 17 | Ticino | ~30K | 0.91× | |
| 18 | Canton of Geneva | ~50K | 0.88× | |
| 19 | Aargau | ~50K | 0.88× | |
| 20 | Canton of Bern | ~70K | 0.85× | |
| 21 | Vaud | ~70K | 0.83× | |
| 22 | Canton of Zürich | ~100K | 0.81× |
The strongest cross-interests of the Fashion show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fashion design | Business & Career | 2.59× | ||
| 02 | H&M | Shopping | 2.22× | ||
| 03 | IKEA | Home & Garden | 2.21× | ||
| 04 | Discount stores | Shopping | 2.06× | ||
| 05 | Internet & Social Media | 1.96× | |||
| 06 | Western Europe | Travel & Leisure | 1.92× | ||
| 07 | Italian language | Politics & Society | 1.90× | ||
| 08 | Central Europe | Travel & Leisure | 1.90× | ||
| 09 | Amazon.com | Shopping | 1.89× | ||
| 10 | Bern | Travel & Leisure | 1.89× | ||
| 11 | Design | Home & Garden | 1.87× | ||
| 12 | Migros | Shopping | 1.82× | ||
| 13 | Internet & Social Media | 1.81× | |||
| 14 | Switzerland | Travel & Leisure | 1.74× | ||
| 15 | Internet & Social Media | 1.73× | |||
| 16 | Europe | Travel & Leisure | 1.70× | ||
| 17 | Coop | Food & Beverages | 1.63× | ||
| 18 | McDonald's | Food & Beverages | 1.61× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.60× | ||
| 20 | YouTube | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.78× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.85× |
Fashion show has an estimated audience of 850,527 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
68.4% of Fashion show fans are female, 31.6% are male, with an average age of 40.1 years.
Fashion show fans show strongest brand affinity for IKEA (2.21×), Amazon.com (1.89×), and Migros (1.82×) over the country average.
Fashion show fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~70K), and Vaud (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Fashion show itself, the audience over-indexes on Amazon.com (1.89×), Migros (1.82×), Coop (1.63×), and Google (1.73×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Fashion show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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