A data profile of the people who buy, follow and care about Adidas in Switzerland — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 958,511 people in Switzerland.
The average Adidas fan in Switzerland is 38.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include UEFA Champions League, Premier League, Nike, with strongest over-indexing on UEFA Champions League (1.51× the country average).
Demographically, the Adidas audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Adidas fan in Switzerland is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the Adidas profile in Switzerland.
54.3% are female, 45.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 38.2 |
| Estimated audience size | 958,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Adidas audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~100K | 1.61× | |
| 02 | Canton of Zürich | ~300K | 1.57× | |
| 03 | Canton of Geneva | ~90K | 1.42× | |
| 04 | Basel-City | ~50K | 1.33× | |
| 05 | Valais | ~50K | 1.32× | |
| 06 | Canton of Bern | ~100K | 1.24× | |
| 07 | Fribourg | ~40K | 1.23× | |
| 08 | Aargau | ~70K | 1.21× | |
| 09 | Luzern | ~50K | 1.16× | |
| 10 | Canton of St. Gallen | ~50K | 1.14× | |
| 11 | Ticino | ~40K | 1.13× | |
| 12 | Neuchatel | ~20K | 1.05× | |
| 13 | Canton of Zug | ~10K | 1.05× | |
| 14 | Basel-Landschaft | ~20K | 1.03× | |
| 15 | Graubünden | ~20K | 1.02× | |
| 16 | Thurgau | ~20K | 0.96× | |
| 17 | Solothurn | ~20K | 0.94× | |
| 18 | Schwyz | ~10K | 0.91× | |
| 19 | Jura | ~5K | 0.83× | |
| 20 | Schaffhausen | ~6K | 0.82× | |
| 21 | Canton of Nidwalden | ~3K | 0.70× | |
| 22 | Appenzell Ausserrhoden | ~3K | 0.69× | |
| 23 | Canton of Obwalden | ~3K | 0.69× | |
| 24 | Uri | ~2K | 0.68× | |
| 25 | Appenzell Innerrhoden | <1K | 0.68× | |
| 26 | Canton of Glarus | ~2K | 0.67× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 2.01× | ||
| 02 | Converse | Fashion & Accessoires | 1.94× | ||
| 03 | Nike | Fashion & Accessoires | 1.82× | ||
| 04 | Manchester City F.C. | Sports | 1.74× | ||
| 05 | UEFA Europa League | Sports | 1.71× | ||
| 06 | Arsenal F.C. | Sports | 1.70× | ||
| 07 | A.C. Milan | Sports | 1.67× | ||
| 08 | Premier League | Sports | 1.66× | ||
| 09 | Sneakers (footwear) | Fashion & Accessoires | 1.66× | ||
| 10 | La Liga | Sports | 1.61× | ||
| 11 | Chelsea F.C. | Sports | 1.61× | ||
| 12 | UEFA Conference League | Sports | 1.61× | ||
| 13 | Manchester United F.C. | Sports | 1.60× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.60× | ||
| 15 | Serie A | Sports | 1.59× | ||
| 16 | Bundesliga | Sports | 1.59× | ||
| 17 | Juventus F.C. | Sports | 1.54× | ||
| 18 | Liverpool F.C. | Sports | 1.53× | ||
| 19 | UEFA Champions League | Sports | 1.51× | ||
| 20 | Cristiano Ronaldo | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Sustainability | BALANCE | 0.97× | |
| Travelling | THRILL | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Adidas's target market in Switzerland covers an estimated 958,511 people, concentrated in Canton of Zürich and Vaud.
54.3% of the Adidas audience are female, 45.7% are male, with an average age of 38.2 years.
Adidas fans show strongest brand affinity for UEFA Champions League (1.51×), Premier League (1.66×), and Nike (1.82×) over the country average.
Adidas fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Premier League (1.66×), Nike (1.82×), Serie A (1.59×), and Sneakers (footwear) (1.66×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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