A data profile of the people who buy, follow and care about Men's Fitness in Poland — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 1,869,571 people in Poland.
Men's Fitness has an estimated audience of 1,869,571 people in Poland. 45.0% are female, 55.0% are male, average age 34.5. Top brand affinities: Rossmann, Bodybuilding, Nike, Betclic, Love & Sex.
Top brand affinities include Rossmann, Bodybuilding, Nike, with strongest over-indexing on Rossmann (2.13× the country average).
Demographically, the Men's Fitness audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Sports Activity.
The typical Men's Fitness fan in Poland is balanced, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
The key figures that characterise the Men's Fitness profile in Poland.
45.0% are female, 55.0% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 34.5 |
| Estimated audience size | 1,869,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Men's Fitness audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 4.50× | ||
| 02 | Mindfulness | Health | 3.00× | ||
| 03 | Love & Sex | Kids & Family | 2.95× | ||
| 04 | Bodybuilding | Sports | 2.79× | ||
| 05 | Digital photography | Business & Career | 2.33× | ||
| 06 | Kwestia Smaku | Food & Beverages | 2.19× | ||
| 07 | Fast casual restaurants | Food & Beverages | 2.18× | ||
| 08 | Rossmann | Shopping | 2.13× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 2.12× | ||
| 10 | otoMoto.pl | Cars & Mobility | 2.05× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.99× | ||
| 12 | Betclic | Games | 1.97× | ||
| 13 | Personal trainer | Sports | 1.97× | ||
| 14 | Apple Watch | Technology & Electronics | 1.92× | ||
| 15 | PUDELEK | News | 1.74× | ||
| 16 | Nike | Fashion & Accessoires | 1.70× | ||
| 17 | Streetwear | Fashion & Accessoires | 1.67× | ||
| 18 | Skin care | Beauty & Wellness | 1.65× | ||
| 19 | Hair care | Beauty & Wellness | 1.56× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.75× | |
| Sports Activity | POWER | 1.55× | |
| Extroversion | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.81× | |
| Creativity | OPEN | 0.88× | |
| Convenience Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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