A data profile of the people who buy, follow and care about Men's Fitness in Switzerland — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 1,052,573 people in Switzerland.
Men's Fitness has an estimated audience of 1,052,573 people in Switzerland. 49.0% are female, 51.0% are male, average age 39.3. Top brand affinities: AutoScout24, High-intensity interval training, Aldi, Drop shipping, Natural foods.
Top brand affinities include AutoScout24, High-intensity interval training, Aldi, with strongest over-indexing on AutoScout24 (2.03× the country average).
Demographically, the Men's Fitness audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Men's Fitness fan in Switzerland is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Men's Fitness profile in Switzerland.
49.0% are female, 51.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.3 |
| Estimated audience size | 1,052,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Men's Fitness audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 5.10× | ||
| 02 | Half marathon | Sports | 3.51× | ||
| 03 | Natural foods | Food & Beverages | 3.27× | ||
| 04 | Wine tasting | Food & Beverages | 2.61× | ||
| 05 | Drop shipping | Shopping | 2.55× | ||
| 06 | Shih Tzu | Pets & Animals | 2.48× | ||
| 07 | Track and field | Sports | 2.34× | ||
| 08 | Poodle | Pets & Animals | 2.34× | ||
| 09 | Property finder | Home & Garden | 2.18× | ||
| 10 | Fine-art photography | Technology & Electronics | 2.07× | ||
| 11 | Travel photography | Technology & Electronics | 2.06× | ||
| 12 | AutoScout24 | Cars & Mobility | 2.03× | ||
| 13 | Breakfast | Food & Beverages | 1.99× | ||
| 14 | Nike | Fashion & Accessoires | 1.94× | ||
| 15 | Digital photography | Business & Career | 1.90× | ||
| 16 | Meat | Food & Beverages | 1.84× | ||
| 17 | Transfermarkt | Sports | 1.82× | ||
| 18 | FC Bayern Munich | Sports | 1.80× | ||
| 19 | Local food | Food & Beverages | 1.78× | ||
| 20 | Aldi | Shopping | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.88× | |
| Travelling | THRILL | 1.52× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Individualism | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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