A data profile of the people who buy, follow and care about Men's Fitness in Australia — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 3,121,073 people in Australia.
Men's Fitness has an estimated audience of 3,121,073 people in Australia. 47.2% are female, 52.8% are male, average age 39.8. Top brand affinities: Gymshark, Peter Alexander, Do it yourself (DIY), Local food, Aerobics.
Top brand affinities include Gymshark, Peter Alexander, Do it yourself (DIY), with strongest over-indexing on Gymshark (3.97× the country average).
Demographically, the Men's Fitness audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Travelling.
The typical Men's Fitness fan in Australia is balanced, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Gymshark.
The key figures that characterise the Men's Fitness profile in Australia.
47.2% are female, 52.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 39.8 |
| Estimated audience size | 3,121,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Men's Fitness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gymshark | Sports | 3.97× | ||
| 02 | Aerobics | Sports | 3.21× | ||
| 03 | MyFitnessPal | Sports | 2.91× | ||
| 04 | Boxing | Sports | 2.29× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.17× | ||
| 06 | Bodybuilding | Sports | 2.02× | ||
| 07 | Nightlife | Arts & Culture | 1.93× | ||
| 08 | Personal trainer | Sports | 1.91× | ||
| 09 | H&M | Shopping | 1.81× | ||
| 10 | Digital photography | Business & Career | 1.79× | ||
| 11 | Peter Alexander | Music & Radio | 1.71× | ||
| 12 | Luxury real estate | Business & Career | 1.71× | ||
| 13 | Local food | Food & Beverages | 1.70× | ||
| 14 | ASICS | Fashion & Accessoires | 1.70× | ||
| 15 | Streetwear | Fashion & Accessoires | 1.69× | ||
| 16 | Louis Vuitton | Fashion & Accessoires | 1.69× | ||
| 17 | Sephora | Shopping | 1.68× | ||
| 18 | Drop shipping | Shopping | 1.67× | ||
| 19 | First-time buyer | Shopping | 1.60× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.84× | |
| Travelling | THRILL | 1.51× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Tradition | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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