A data profile of the people who buy, follow and care about carVertical in Poland — modelled from more than twelve digital signal sources. carVertical has an estimated audience of 1,828,368 people in Poland.
carVertical has an estimated audience of 1,828,368 people in Poland. 34.2% are female, 65.8% are male, average age 38.8. Top brand affinities: Car dealership, Family car, Carcare, Used car, Ford Ka.
Top brand affinities include Car dealership, Family car, Carcare, with strongest over-indexing on Car dealership (6.11× the country average).
Demographically, the carVertical audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical carVertical fan in Poland is more male, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Car dealership.
The key figures that characterise the carVertical profile in Poland.
34.2% are female, 65.8% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 38.8 |
| Estimated audience size | 1,828,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 20% |
The strongest cross-interests of the carVertical audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Ka | Cars & Mobility | 8.88× | ||
| 02 | Volkswagen Amarok | Cars & Mobility | 8.01× | ||
| 03 | Audi A2 | Cars & Mobility | 7.46× | ||
| 04 | Car dealership | Cars & Mobility | 6.11× | ||
| 05 | Audi TT | Cars & Mobility | 5.62× | ||
| 06 | Family car | Cars & Mobility | 4.72× | ||
| 07 | Ford S-Max | Cars & Mobility | 4.46× | ||
| 08 | Carcare | Cars & Mobility | 3.89× | ||
| 09 | Porsche Cayenne | Cars & Mobility | 3.74× | ||
| 10 | Max Verstappen | Sports | 3.47× | ||
| 11 | Opel Mokka | Cars & Mobility | 3.39× | ||
| 12 | Automobile repair shop | Cars & Mobility | 3.38× | ||
| 13 | Vehicle insurance | Cars & Mobility | 3.38× | ||
| 14 | Volkswagen Tiguan | Cars & Mobility | 2.83× | ||
| 15 | Used car | Cars & Mobility | 2.62× | ||
| 16 | City car | Cars & Mobility | 2.57× | ||
| 17 | Lexus | Cars & Mobility | 2.27× | ||
| 18 | Hatchback | Cars & Mobility | 2.16× | ||
| 19 | Hyundai | Cars & Mobility | 2.02× | ||
| 20 | Betclic | Games | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.96× | |
| Need for Security | CONSERVATISM | 1.80× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Pet Ownership | JOY | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for carVertical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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