A data profile of the people who buy, follow and care about Lexus in Poland — modelled from more than twelve digital signal sources. Lexus has an estimated audience of 1,491,334 people in Poland.
Lexus has an estimated audience of 1,491,334 people in Poland. 34.3% are female, 65.7% are male, average age 37.7. Top brand affinities: Automobiles, Lexus NX, Transport, Volkswagen T-Roc, Volvo XC60.
Top brand affinities include Automobiles, Lexus NX, Transport, with strongest over-indexing on Automobiles (2.11× the country average).
Demographically, the Lexus audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Lexus fan in Poland is more male, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Automobiles.
The key figures that characterise the Lexus profile in Poland.
34.3% are female, 65.7% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 37.7 |
| Estimated audience size | 1,491,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Lexus audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 11.5% |
| China | 5.1% |
The strongest cross-interests of the Lexus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lexus NX | Cars & Mobility | 10.48× | ||
| 02 | Automotive lighting | Cars & Mobility | 7.00× | ||
| 03 | Volkswagen T-Roc | Cars & Mobility | 5.16× | ||
| 04 | Toyota RAV4 | Cars & Mobility | 4.66× | ||
| 05 | Volvo XC60 | Cars & Mobility | 4.22× | ||
| 06 | Volvo | Cars & Mobility | 4.01× | ||
| 07 | Hyundai Tucson | Cars & Mobility | 4.00× | ||
| 08 | Ford Kuga | Cars & Mobility | 3.96× | ||
| 09 | Peugeot 3008 | Cars & Mobility | 3.87× | ||
| 10 | Nissan Qashqai | Cars & Mobility | 3.81× | ||
| 11 | Engine | Cars & Mobility | 3.77× | ||
| 12 | Used car | Cars & Mobility | 3.44× | ||
| 13 | Transport | Cars & Mobility | 2.74× | ||
| 14 | SUVs | Cars & Mobility | 2.61× | ||
| 15 | Škoda Auto | Cars & Mobility | 2.52× | ||
| 16 | Toyota | Cars & Mobility | 2.47× | ||
| 17 | Volkswagen | Cars & Mobility | 2.39× | ||
| 18 | Automobiles | Cars & Mobility | 2.11× | ||
| 19 | Consolidated Contractors Company | Business & Career | 1.72× | ||
| 20 | Warsaw | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.81× | |
| Social Media Usage | JOY | 1.41× | |
| Price Sensitivity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.29× | |
| Travelling | THRILL | 0.75× | |
| Patriotism | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lexus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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