A data profile of the people who buy, follow and care about carVertical in France — modelled from more than twelve digital signal sources. carVertical has an estimated audience of 2,396,019 people in France.
carVertical has an estimated audience of 2,396,019 people in France. 31.2% are female, 68.8% are male, average age 41.6. Top brand affinities: Love & Sex, Car dealership, Family car, Off-road vehicle, Car wash.
Top brand affinities include Love & Sex, Car dealership, Family car, with strongest over-indexing on Love & Sex (50.24× the country average).
Demographically, the carVertical audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical carVertical fan in France is more male, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the carVertical profile in France.
31.2% are female, 68.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 41.6 |
| Estimated audience size | 2,396,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide carVertical audience comes from France.
| Country | Share |
|---|---|
| Germany | 21.9% |
| France | 20.1% |
| Poland | 15.4% |
The strongest cross-interests of the carVertical audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 50.24× | ||
| 02 | Car dealership | Cars & Mobility | 19.34× | ||
| 03 | Family car | Cars & Mobility | 18.76× | ||
| 04 | Off-road vehicle | Cars & Mobility | 11.68× | ||
| 05 | Christmas tree | Kids & Family | 10.42× | ||
| 06 | Car wash | Cars & Mobility | 9.84× | ||
| 07 | Auto detailing | Cars & Mobility | 9.42× | ||
| 08 | Christmas Gift | Kids & Family | 9.36× | ||
| 09 | Auto show | Cars & Mobility | 8.59× | ||
| 10 | Hatchback | Cars & Mobility | 8.02× | ||
| 11 | Sedan (automobile) | Cars & Mobility | 7.27× | ||
| 12 | Broadcasting of sports events | Movies & TV | 7.02× | ||
| 13 | City car | Cars & Mobility | 6.91× | ||
| 14 | Carcare | Cars & Mobility | 6.71× | ||
| 15 | Vehicle insurance | Cars & Mobility | 6.44× | ||
| 16 | Kitchen garden | Home & Garden | 4.70× | ||
| 17 | Tesla Motors | Cars & Mobility | 4.28× | ||
| 18 | Škoda Auto | Cars & Mobility | 3.91× | ||
| 19 | EBay | Shopping | 2.84× | ||
| 20 | Norauto | Cars & Mobility | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 6.73× | |
| Quality Awareness | PREMIUM | 3.87× | |
| Patriotism | CONSERVATISM | 2.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for carVertical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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