A data profile of the people who buy, follow and care about Swisslos in Switzerland — modelled from more than twelve digital signal sources. Swisslos has an estimated audience of 1,668,876 people in Switzerland.
The average Swisslos fan in Switzerland is 38.0 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Coop, Sustainable energy, Sports club, with strongest over-indexing on Coop (1.55× the country average).
Demographically, the Swisslos audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Swisslos fan in Switzerland is balanced, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Coop.
The key figures that characterise the Swisslos profile in Switzerland.
51.9% are female, 48.1% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 38.0 |
| Estimated audience size | 1,668,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
Where the Swisslos audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Solothurn | ~80K | 1.89× | |
| 02 | Aargau | ~200K | 1.80× | |
| 03 | Canton of Bern | ~300K | 1.76× | |
| 04 | Canton of St. Gallen | ~100K | 1.64× | |
| 05 | Canton of Zürich | ~400K | 1.50× | |
| 06 | Luzern | ~100K | 1.50× | |
| 07 | Ticino | ~100K | 1.50× | |
| 08 | Thurgau | ~60K | 1.45× | |
| 09 | Schwyz | ~30K | 1.35× | |
| 10 | Graubünden | ~50K | 1.34× | |
| 11 | Basel-Landschaft | ~50K | 1.33× | |
| 12 | Canton of Zug | ~20K | 1.08× | |
| 13 | Basel-City | ~70K | 1.03× | |
| 14 | Schaffhausen | ~10K | 1.01× | |
| 15 | Canton of Glarus | ~6K | 1.01× | |
| 16 | Appenzell Ausserrhoden | ~7K | 0.99× | |
| 17 | Canton of Nidwalden | ~5K | 0.84× | |
| 18 | Canton of Obwalden | ~5K | 0.80× | |
| 19 | Uri | ~4K | 0.76× | |
| 20 | Appenzell Innerrhoden | ~1K | 0.48× | |
| 21 | Jura | ~3K | 0.28× | |
| 22 | Fribourg | ~20K | 0.26× | |
| 23 | Vaud | ~30K | 0.20× | |
| 24 | Valais | ~10K | 0.20× | |
| 25 | Neuchatel | ~6K | 0.18× | |
| 26 | Canton of Geneva | ~10K | 0.12× |
The strongest cross-interests of the Swisslos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegas Golden Knights | Sports | 8.22× | ||
| 02 | Online gambling | Games | 3.96× | ||
| 03 | Dream | Health | 3.64× | ||
| 04 | Hypermarket | Shopping | 3.13× | ||
| 05 | Garden centre | Home & Garden | 2.81× | ||
| 06 | Sustainable energy | Home & Garden | 2.79× | ||
| 07 | Retail banking | Business & Career | 2.79× | ||
| 08 | Lapland (Sweden) | Travel & Leisure | 2.50× | ||
| 09 | FC Sion | Sports | 2.39× | ||
| 10 | Casino | Games | 2.34× | ||
| 11 | Thermomix | Home & Garden | 2.26× | ||
| 12 | Sports club | Sports | 2.11× | ||
| 13 | Online games | Games | 2.07× | ||
| 14 | Renewable energy | Business & Career | 1.85× | ||
| 15 | Hardware store | Home & Garden | 1.80× | ||
| 16 | Transfermarkt | Sports | 1.79× | ||
| 17 | Innovation | Business & Career | 1.63× | ||
| 18 | Ice hockey | Sports | 1.57× | ||
| 19 | Real property | Home & Garden | 1.56× | ||
| 20 | Coop | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.46× | |
| Indulgence | JOY | 1.43× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Creativity | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.81× |
Swisslos's target market in Switzerland covers an estimated 1,668,876 people, concentrated in Canton of Zürich and Canton of Bern.
51.9% of the Swisslos audience are female, 48.1% are male, with an average age of 38.0 years.
Swisslos fans show strongest brand affinity for Coop (1.55×), Sustainable energy (2.79×), and Sports club (2.11×) over the country average.
Swisslos fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~300K), and Aargau (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Swisslos itself, the audience over-indexes on Sustainable energy (2.79×), Sports club (2.11×), Online games (2.07×), and FC Sion (2.39×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Swisslos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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