A data profile of the people who buy, follow and care about Ice hockey in Switzerland — modelled from more than twelve digital signal sources. Ice hockey has an estimated audience of 920,063 people in Switzerland.
The average Ice hockey fan in Switzerland is 38.2 years old, more male, and lives primarily in Canton of Bern.
The audience is concentrated in Canton of Bern, Canton of Zürich, Aargau.
Top brand affinities include Marco Odermatt, SRF Sport, Swisslos, with strongest over-indexing on Marco Odermatt (1.53× the country average).
Demographically, the Ice hockey audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Ice hockey fan in Switzerland is more male, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Marco Odermatt.
The key figures that characterise the Ice hockey profile in Switzerland.
38.9% are female, 61.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 38.2 |
| Estimated audience size | 920,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Ice hockey audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
Where the Ice hockey audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~300K | 3.01× | |
| 02 | Graubünden | ~40K | 1.79× | |
| 03 | Aargau | ~90K | 1.61× | |
| 04 | Canton of Zürich | ~200K | 1.57× | |
| 05 | Schwyz | ~20K | 1.52× | |
| 06 | Canton of Zug | ~20K | 1.49× | |
| 07 | Solothurn | ~30K | 1.44× | |
| 08 | Luzern | ~50K | 1.37× | |
| 09 | Canton of St. Gallen | ~50K | 1.15× | |
| 10 | Thurgau | ~30K | 1.06× | |
| 11 | Canton of Glarus | ~4K | 1.05× | |
| 12 | Uri | ~3K | 1.05× | |
| 13 | Fribourg | ~30K | 1.02× | |
| 14 | Ticino | ~30K | 0.91× | |
| 15 | Appenzell Innerrhoden | ~1K | 0.87× | |
| 16 | Canton of Obwalden | ~3K | 0.86× | |
| 17 | Basel-Landschaft | ~20K | 0.84× | |
| 18 | Schaffhausen | ~6K | 0.83× | |
| 19 | Appenzell Ausserrhoden | ~3K | 0.83× | |
| 20 | Canton of Nidwalden | ~3K | 0.80× | |
| 21 | Basel-City | ~30K | 0.71× | |
| 22 | Neuchatel | ~10K | 0.71× | |
| 23 | Jura | ~4K | 0.71× | |
| 24 | Valais | ~20K | 0.57× | |
| 25 | Canton of Geneva | ~30K | 0.52× | |
| 26 | Vaud | ~40K | 0.45× |
The strongest cross-interests of the Ice hockey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HC Davos | Sports | 3.43× | ||
| 02 | SC Bern | Sports | 3.30× | ||
| 03 | ZSC Lions | Sports | 2.97× | ||
| 04 | NHL | Sports | 2.58× | ||
| 05 | EV Zug | Sports | 2.58× | ||
| 06 | Nico Hischier | Sports | 2.58× | ||
| 07 | Kevin Fiala | Sports | 2.50× | ||
| 08 | Ice Hockey World Championships | Sports | 2.46× | ||
| 09 | Stanley Cup | Sports | 2.34× | ||
| 10 | National League (ice hockey) | Sports | 2.04× | ||
| 11 | EHC Biel | Sports | 1.98× | ||
| 12 | Belinda Bencic | Sports | 1.82× | ||
| 13 | Servette FC | Sports | 1.79× | ||
| 14 | Lara Gut | Sports | 1.72× | ||
| 15 | Mikaela Shiffrin | Sports | 1.69× | ||
| 16 | SRF Sport | Sports | 1.68× | ||
| 17 | Lindsey Vonn | Sports | 1.61× | ||
| 18 | Swisslos | Games | 1.57× | ||
| 19 | Marco Odermatt | Sports | 1.53× | ||
| 20 | BSC Young Boys | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.98× | |
| Sustainability | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.71× | |
| Travelling | THRILL | 0.75× |
Ice hockey has an estimated audience of 920,063 people in Switzerland, concentrated in Canton of Bern and Canton of Zürich.
38.9% of Ice hockey fans are female, 61.1% are male, with an average age of 38.2 years.
Ice hockey fans show strongest brand affinity for Marco Odermatt (1.53×), SRF Sport (1.68×), and Swisslos (1.57×) over the country average.
Ice hockey fans in Switzerland are most concentrated in Canton of Bern (reach ~300K), Canton of Zürich (reach ~200K), and Aargau (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Ice hockey itself, the audience over-indexes on SRF Sport (1.68×), Swisslos (1.57×), NHL (2.58×), and SC Bern (3.3×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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