A data profile of the people who buy, follow and care about Switzerland in Belgium — modelled from more than twelve digital signal sources. Switzerland has an estimated audience of 1,189,496 people in Belgium.
Switzerland has an estimated audience of 1,189,496 people in Belgium. 49.5% are female, 50.5% are male, average age 45.3. Top brand affinities: Renovation, Brussels Airlines, Home Appliances, Sunweb, Solar energy.
Top brand affinities include Renovation, Brussels Airlines, Home Appliances, with strongest over-indexing on Renovation (1.78× the country average).
Demographically, the Switzerland audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, DIY Mentality.
The typical Switzerland fan in Belgium is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Renovation.
The key figures that characterise the Switzerland profile in Belgium.
49.5% are female, 50.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 45.3 |
| Estimated audience size | 1,189,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Switzerland audience comes from Belgium.
| Country | Share |
|---|---|
| Italy | 13.3% |
| Germany | 10.5% |
| United States | 9.2% |
The strongest cross-interests of the Switzerland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Czech Republic | Travel & Leisure | 2.40× | ||
| 02 | France 2 | Movies & TV | 2.01× | ||
| 03 | German language | Politics & Society | 1.89× | ||
| 04 | Renovation | Home & Garden | 1.78× | ||
| 05 | Eurostar | Cars & Mobility | 1.68× | ||
| 06 | Convenience store | Food & Beverages | 1.68× | ||
| 07 | TF1 | Movies & TV | 1.67× | ||
| 08 | Home Appliances | Home & Garden | 1.66× | ||
| 09 | Greece | Travel & Leisure | 1.64× | ||
| 10 | Stuttgart | Travel & Leisure | 1.63× | ||
| 11 | Sunweb | Travel & Leisure | 1.60× | ||
| 12 | Solar energy | Home & Garden | 1.60× | ||
| 13 | Brussels Airlines | Travel & Leisure | 1.59× | ||
| 14 | Baggage | Fashion & Accessoires | 1.59× | ||
| 15 | BNP Paribas | Business & Career | 1.56× | ||
| 16 | Lodging | Travel & Leisure | 1.52× | ||
| 17 | Cultural heritage | Politics & Society | 1.52× | ||
| 18 | Ski resort | Travel & Leisure | 1.52× | ||
| 19 | Meteorology | Home & Garden | 1.52× | ||
| 20 | Political science | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| DIY Mentality | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.88× | |
| Creativity | OPEN | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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