A data profile of the people who buy, follow and care about Vacuum cleaner in Poland — modelled from more than twelve digital signal sources. Vacuum cleaner has an estimated audience of 1,694,742 people in Poland.
Vacuum cleaner has an estimated audience of 1,694,742 people in Poland. 68.4% are female, 31.6% are male, average age 42.4. Top brand affinities: BP, Cleaning, Home Appliances, Electrolux, Circle K.
Top brand affinities include BP, Cleaning, Home Appliances, with strongest over-indexing on BP (2.05× the country average).
Demographically, the Vacuum cleaner audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
The typical Vacuum cleaner fan in Poland is more female, around 42.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for BP.
The key figures that characterise the Vacuum cleaner profile in Poland.
68.4% are female, 31.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 42.4 |
| Estimated audience size | 1,694,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Vacuum cleaner audience comes from Poland.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 6.4% |
| Germany | 5.1% |
The strongest cross-interests of the Vacuum cleaner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cleaning | Home & Garden | 3.92× | ||
| 02 | Electrolux | Home & Garden | 3.57× | ||
| 03 | Dyson | Home & Garden | 2.72× | ||
| 04 | Housekeeping | Travel & Leisure | 2.65× | ||
| 05 | Metalworking | Home & Garden | 2.53× | ||
| 06 | Solar power | Home & Garden | 2.51× | ||
| 07 | Welding | Home & Garden | 2.46× | ||
| 08 | Hand tool | Home & Garden | 2.36× | ||
| 09 | HVAC | Home & Garden | 2.30× | ||
| 10 | Carpentry | Home & Garden | 2.27× | ||
| 11 | Circle K | Shopping | 2.19× | ||
| 12 | Tractor | Cars & Mobility | 2.19× | ||
| 13 | Lawn | Home & Garden | 2.19× | ||
| 14 | Sustainable energy | Home & Garden | 2.09× | ||
| 15 | BP | Cars & Mobility | 2.05× | ||
| 16 | Air conditioning | Technology & Electronics | 2.03× | ||
| 17 | Philips | Technology & Electronics | 1.91× | ||
| 18 | Home Appliances | Home & Garden | 1.75× | ||
| 19 | Orange | Technology & Electronics | 1.68× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.13× | |
| Need for Security | CONSERVATISM | 1.03× | |
| Urban Lifestyle | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.54× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Design Affinity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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