A data profile of the people who buy, follow and care about Vacuum cleaner in Malaysia — modelled from more than twelve digital signal sources. Vacuum cleaner has an estimated audience of 1,956,075 people in Malaysia.
The average Vacuum cleaner fan in Malaysia is 41.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Dyson, Planned maintenance, St. Jude Children's Research Hospital, with strongest over-indexing on Dyson (2.59× the country average).
Demographically, the Vacuum cleaner audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Individualism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vacuum cleaner fan in Malaysia is balanced, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Dyson.
The key figures that characterise the Vacuum cleaner profile in Malaysia.
49.8% are female, 50.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 41.3 |
| Estimated audience size | 1,956,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 25% | |
| 50+ | 17% |
of the worldwide Vacuum cleaner audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 6.4% |
| Germany | 5.1% |
Where the Vacuum cleaner audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~800K | 1.42× | |
| 02 | Johor | ~300K | 1.29× | |
| 03 | Penang | ~200K | 1.26× | |
| 04 | Kuala Lumpur | ~400K | 1.25× | |
| 05 | Sarawak | ~200K | 1.15× | |
| 06 | Perak | ~200K | 1.10× | |
| 07 | Negeri Sembilan | ~100K | 1.06× | |
| 08 | Malacca | ~70K | 1.03× | |
| 09 | Kedah | ~100K | 1.02× | |
| 10 | Pahang | ~90K | 0.99× | |
| 11 | Sabah | ~200K | 0.94× | |
| 12 | Terengganu | ~70K | 0.88× | |
| 13 | Labuan | ~10K | 0.88× | |
| 14 | Kelantan | ~80K | 0.85× | |
| 15 | Perlis | ~20K | 0.83× | |
| 16 | Putrajaya | ~9K | 0.83× |
The strongest cross-interests of the Vacuum cleaner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dyson | Home & Garden | 2.59× | ||
| 02 | Planned maintenance | Business & Career | 2.39× | ||
| 03 | Cows | Music & Radio | 2.35× | ||
| 04 | Mix FM (Malaysia) | Music & Radio | 2.35× | ||
| 05 | Lubrication | Home & Garden | 2.32× | ||
| 06 | Google Calendar | Internet & Social Media | 2.29× | ||
| 07 | St. Jude Children's Research Hospital | Health | 2.24× | ||
| 08 | Patan, Nepal | Travel & Leisure | 2.19× | ||
| 09 | Eindhoven | Travel & Leisure | 2.01× | ||
| 10 | Soldering iron | Home & Garden | 1.79× | ||
| 11 | Wischmopp | Home & Garden | 1.74× | ||
| 12 | Mop | Home & Garden | 1.74× | ||
| 13 | Clothes dryer | Home & Garden | 1.73× | ||
| 14 | Bengal | Travel & Leisure | 1.69× | ||
| 15 | Cleaning | Home & Garden | 1.67× | ||
| 16 | Drill | Home & Garden | 1.59× | ||
| 17 | Power tool | Home & Garden | 1.58× | ||
| 18 | Pressure cooking | Home & Garden | 1.56× | ||
| 19 | Carpet cleaning | Home & Garden | 1.52× | ||
| 20 | Housekeeping | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.15× | |
| Sustainability | BALANCE | 1.14× | |
| Family Orientation | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Travelling | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.91× |
Vacuum cleaner has an estimated audience of 1,956,075 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
49.8% of Vacuum cleaner fans are female, 50.2% are male, with an average age of 41.3 years.
Vacuum cleaner fans show strongest brand affinity for Dyson (2.59×), Planned maintenance (2.39×), and St. Jude Children's Research Hospital (2.24×) over the country average.
Vacuum cleaner fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vacuum cleaner itself, the audience over-indexes on Planned maintenance (2.39×), St. Jude Children's Research Hospital (2.24×), Soldering iron (1.79×), and Housekeeping (1.51×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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