A data profile of the people who buy, follow and care about Vacuum cleaner in Spain — modelled from more than twelve digital signal sources. Vacuum cleaner has an estimated audience of 2,316,531 people in Spain.
The average Vacuum cleaner fan in Spain is 49.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Dyson, BBVA, Electrolux, with strongest over-indexing on Dyson (16.31× the country average).
Demographically, the Vacuum cleaner audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Vacuum cleaner fan in Spain is more female, around 49.3 years old, with strong Quality Awareness tendencies and a notable affinity for Dyson.
The key figures that characterise the Vacuum cleaner profile in Spain.
70.6% are female, 29.4% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 49.3 |
| Estimated audience size | 2,316,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 45% |
of the worldwide Vacuum cleaner audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 6.4% |
| Germany | 5.1% |
Where the Vacuum cleaner audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~600K | 1.41× | |
| 02 | Comunidad Valenciana | ~300K | 1.24× | |
| 03 | Community of Madrid | ~500K | 1.18× | |
| 04 | Andalusia | ~500K | 1.11× | |
| 05 | Region of Murcia | ~90K | 1.11× | |
| 06 | Balearic Islands | ~70K | 1.11× | |
| 07 | Basque Autonomous Country | ~90K | 1.06× | |
| 08 | Canary Islands | ~100K | 1.03× | |
| 09 | Aragon | ~60K | 1.01× | |
| 10 | Navarre | ~30K | 0.99× | |
| 11 | La Rioja | ~10K | 0.97× | |
| 12 | Cantabria | ~30K | 0.94× | |
| 13 | Galicia | ~100K | 0.92× | |
| 14 | Castile and León | ~90K | 0.92× | |
| 15 | Principality of Asturias | ~50K | 0.92× | |
| 16 | Extremadura | ~50K | 0.91× | |
| 17 | Castilla-La Mancha | ~80K | 0.89× |
The strongest cross-interests of the Vacuum cleaner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Dyson | Business & Career | 21.37× | ||
| 02 | Dyson | Home & Garden | 16.31× | ||
| 03 | Robotic vacuum cleaner | Home & Garden | 15.25× | ||
| 04 | Electrolux | Home & Garden | 14.89× | ||
| 05 | Cleaning agent | Home & Garden | 12.98× | ||
| 06 | Carpet cleaning | Home & Garden | 9.59× | ||
| 07 | Wischmopp | Home & Garden | 9.14× | ||
| 08 | Mop | Home & Garden | 8.90× | ||
| 09 | Commercial cleaning | Business & Career | 8.10× | ||
| 10 | Spring cleaning | Home & Garden | 5.48× | ||
| 11 | Cleaning | Home & Garden | 3.77× | ||
| 12 | Wallapop | Shopping | 2.89× | ||
| 13 | La Caixa | Business & Career | 2.83× | ||
| 14 | Mapfre | Business & Career | 2.60× | ||
| 15 | IBEX 35 | Business & Career | 2.59× | ||
| 16 | Aldi | Shopping | 1.91× | ||
| 17 | Culinary art | Arts & Culture | 1.83× | ||
| 18 | BBVA | Business & Career | 1.80× | ||
| 19 | Mercadona | Shopping | 1.79× | ||
| 20 | El Confidencial | News | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.75× | |
| DIY Mentality | THRILL | 1.48× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Risk Appetite | THRILL | 0.74× | |
| Mindfulness | BALANCE | 0.76× |
Vacuum cleaner has an estimated audience of 2,316,531 people in Spain, concentrated in Catalonia and Andalusia.
70.6% of Vacuum cleaner fans are female, 29.4% are male, with an average age of 49.3 years.
Vacuum cleaner fans show strongest brand affinity for Dyson (16.31×), BBVA (1.8×), and Electrolux (14.89×) over the country average.
Vacuum cleaner fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Vacuum cleaner itself, the audience over-indexes on BBVA (1.8×), Electrolux (14.89×), Commercial cleaning (8.1×), and La Caixa (2.83×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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