A data profile of the people who buy, follow and care about Cleaning in Spain — modelled from more than twelve digital signal sources. Cleaning has an estimated audience of 2,438,731 people in Spain.
Cleaning has an estimated audience of 2,438,731 people in Spain. 49.6% are female, 50.4% are male, average age 44.7. Top brand affinities: Cleanliness, HVAC, Air filter, Household goods, Refrigerator.
Top brand affinities include Cleanliness, HVAC, Air filter, with strongest over-indexing on Cleanliness (13.53× the country average).
Demographically, the Cleaning audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The typical Cleaning fan in Spain is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Cleanliness.
The key figures that characterise the Cleaning profile in Spain.
49.6% are female, 50.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.7 |
| Estimated audience size | 2,438,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Cleaning audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.0% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Cleaning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floor cleaning | Home & Garden | 25.43× | ||
| 02 | Air filter | Home & Garden | 24.11× | ||
| 03 | Carpet cleaning | Home & Garden | 20.00× | ||
| 04 | Job fair | Business & Career | 20.00× | ||
| 05 | Household goods | Home & Garden | 14.54× | ||
| 06 | HVAC | Home & Garden | 13.67× | ||
| 07 | Cleanliness | Home & Garden | 13.53× | ||
| 08 | Part-time | Business & Career | 8.67× | ||
| 09 | Refrigerator | Home & Garden | 8.51× | ||
| 10 | Solar thermal collector | Home & Garden | 8.39× | ||
| 11 | Washing machine | Home & Garden | 6.81× | ||
| 12 | Air conditioning | Technology & Electronics | 6.43× | ||
| 13 | Real property | Home & Garden | 6.22× | ||
| 14 | Ethical consumerism | Shopping | 4.04× | ||
| 15 | Lunch | Food & Beverages | 3.94× | ||
| 16 | Home Appliances | Home & Garden | 3.39× | ||
| 17 | Carrefour | Shopping | 2.49× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.18× | ||
| 19 | IKEA | Home & Garden | 2.15× | ||
| 20 | La Liga | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.56× | |
| DIY Mentality | THRILL | 1.84× | |
| Pet Ownership | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.73× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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