A data profile of the people who buy, follow and care about Cleaning in United Kingdom — modelled from more than twelve digital signal sources. Cleaning has an estimated audience of 4,702,143 people in United Kingdom.
The average Cleaning fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Cleanliness, Kitchenware, Refrigerator, with strongest over-indexing on Cleanliness (16.95× the country average).
Demographically, the Cleaning audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cleaning fan in United Kingdom is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Cleanliness.
The key figures that characterise the Cleaning profile in United Kingdom.
55.6% are female, 44.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.0 |
| Estimated audience size | 4,702,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Cleaning audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.0% |
| United Kingdom | 5.6% |
Where the Cleaning audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~900K | 2.07× | |
| 02 | Wales | ~400K | 1.60× | |
| 03 | Northern Ireland | ~200K | 1.59× | |
| 04 | England | ~3.5M | 1.45× | |
| 05 | West Midlands | ~100K | 0.66× | |
| 06 | Yorkshire and the Humber | ~200K | 0.65× | |
| 07 | North East | ~100K | 0.58× | |
| 08 | East Midlands | ~200K | 0.51× | |
| 09 | South East | ~300K | 0.47× | |
| 10 | South West | ~200K | 0.46× | |
| 11 | East of England | ~200K | 0.43× | |
| 12 | North West | ~200K | 0.35× |
The strongest cross-interests of the Cleaning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cleanliness | Home & Garden | 16.95× | ||
| 02 | Kitchenware | Home & Garden | 4.53× | ||
| 03 | Refrigerator | Home & Garden | 3.90× | ||
| 04 | Baby food | Kids & Family | 3.19× | ||
| 05 | Real property | Home & Garden | 3.16× | ||
| 06 | Google Maps | Internet & Social Media | 2.66× | ||
| 07 | EBay | Shopping | 2.31× | ||
| 08 | Home Appliances | Home & Garden | 2.27× | ||
| 09 | B&Q | Shopping | 2.02× | ||
| 10 | Energy | Home & Garden | 1.88× | ||
| 11 | Fast food | Food & Beverages | 1.84× | ||
| 12 | Documentary movies | Movies & TV | 1.81× | ||
| 13 | Breaking news | Movies & TV | 1.71× | ||
| 14 | Lidl | Shopping | 1.66× | ||
| 15 | IKEA | Home & Garden | 1.64× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.63× | ||
| 17 | Cooking | Food & Beverages | 1.60× | ||
| 18 | Home improvement | Home & Garden | 1.56× | ||
| 19 | Comedy movies | Movies & TV | 1.52× | ||
| 20 | Rock music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.05× | |
| Convenience Orientation | PREMIUM | 1.99× | |
| Family Orientation | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Sustainability | BALANCE | 0.81× | |
| Community Orientation | OPEN | 0.87× |
Cleaning has an estimated audience of 4,702,143 people in United Kingdom, concentrated in England and Scotland.
55.6% of Cleaning fans are female, 44.4% are male, with an average age of 43.0 years.
Cleaning fans show strongest brand affinity for Cleanliness (16.95×), Kitchenware (4.53×), and Refrigerator (3.9×) over the country average.
Cleaning fans in United Kingdom are most concentrated in England (reach ~3.5M), Scotland (reach ~900K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cleaning itself, the audience over-indexes on Kitchenware (4.53×), Refrigerator (3.9×), Google Maps (2.66×), and EBay (2.31×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.