A data profile of the people who buy, follow and care about Vacuum cleaner in United Kingdom — modelled from more than twelve digital signal sources. Vacuum cleaner has an estimated audience of 3,533,302 people in United Kingdom.
The average Vacuum cleaner fan in United Kingdom is 46.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Dyson, Toolstation, B&Q, with strongest over-indexing on Dyson (4.57× the country average).
Demographically, the Vacuum cleaner audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vacuum cleaner fan in United Kingdom is more female, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for Dyson.
The key figures that characterise the Vacuum cleaner profile in United Kingdom.
63.5% are female, 36.5% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 46.7 |
| Estimated audience size | 3,533,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Vacuum cleaner audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 6.4% |
| Germany | 5.1% |
Where the Vacuum cleaner audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.61× | |
| 02 | Yorkshire and the Humber | ~400K | 1.54× | |
| 03 | England | ~2.5M | 1.15× | |
| 04 | Wales | ~200K | 1.07× | |
| 05 | East of England | ~300K | 1.05× | |
| 06 | North East | ~100K | 0.94× | |
| 07 | Scotland | ~300K | 0.90× | |
| 08 | Northern Ireland | ~100K | 0.88× | |
| 09 | East Midlands | ~200K | 0.85× | |
| 10 | South East | ~400K | 0.83× | |
| 11 | South West | ~200K | 0.77× | |
| 12 | North West | ~200K | 0.45× |
The strongest cross-interests of the Vacuum cleaner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Dyson | Business & Career | 8.40× | ||
| 02 | Dyson | Home & Garden | 4.57× | ||
| 03 | Vacuum | Politics & Society | 2.83× | ||
| 04 | Air purifier | Home & Garden | 2.50× | ||
| 05 | Dust | Home & Garden | 2.45× | ||
| 06 | Food storage container | Home & Garden | 2.36× | ||
| 07 | Cleaner | Business & Career | 1.95× | ||
| 08 | Toolstation | Home & Garden | 1.90× | ||
| 09 | Housekeeping | Travel & Leisure | 1.88× | ||
| 10 | Drill | Home & Garden | 1.76× | ||
| 11 | Washing machine | Home & Garden | 1.69× | ||
| 12 | Power tool | Home & Garden | 1.66× | ||
| 13 | Battery (electricity) | Home & Garden | 1.62× | ||
| 14 | Spring cleaning | Home & Garden | 1.61× | ||
| 15 | Efficient energy use | Technology & Electronics | 1.60× | ||
| 16 | Furniture Village | Home & Garden | 1.60× | ||
| 17 | Screwfix | Home & Garden | 1.57× | ||
| 18 | B&Q | Shopping | 1.56× | ||
| 19 | British Gas | Home & Garden | 1.56× | ||
| 20 | J. D. Williams | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.25× | |
| Need for Security | CONSERVATISM | 1.20× | |
| DIY Mentality | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Risk Appetite | THRILL | 0.63× | |
| Travelling | THRILL | 0.70× |
Vacuum cleaner has an estimated audience of 3,533,302 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
63.5% of Vacuum cleaner fans are female, 36.5% are male, with an average age of 46.7 years.
Vacuum cleaner fans show strongest brand affinity for Dyson (4.57×), Toolstation (1.9×), and B&Q (1.56×) over the country average.
Vacuum cleaner fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Vacuum cleaner itself, the audience over-indexes on Toolstation (1.9×), B&Q (1.56×), Screwfix (1.57×), and British Gas (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.