A data profile of the people who buy, follow and care about Furniture Village in United Kingdom — modelled from more than twelve digital signal sources. Furniture Village has an estimated audience of 3,960,265 people in United Kingdom.
The average Furniture Village fan in United Kingdom is 47.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Travelodge, DFS (British retailer), Toolstation, with strongest over-indexing on Travelodge (2.03× the country average).
Demographically, the Furniture Village audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Furniture Village fan in United Kingdom is more female, around 47.1 years old, with strong Design Affinity tendencies and a notable affinity for Travelodge.
The key figures that characterise the Furniture Village profile in United Kingdom.
74.2% are female, 25.8% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 47.1 |
| Estimated audience size | 3,960,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 38% |
Where the Furniture Village audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.62× | |
| 02 | South East | ~700K | 1.40× | |
| 03 | West Midlands | ~200K | 1.27× | |
| 04 | Scotland | ~400K | 1.24× | |
| 05 | North East | ~200K | 1.10× | |
| 06 | Yorkshire and the Humber | ~300K | 1.06× | |
| 07 | East of England | ~400K | 1.04× | |
| 08 | East Midlands | ~300K | 0.93× | |
| 09 | Wales | ~200K | 0.86× | |
| 10 | South West | ~300K | 0.81× | |
| 11 | North West | ~200K | 0.40× | |
| 12 | Northern Ireland | ~40K | 0.34× |
The strongest cross-interests of the Furniture Village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gardenscapes | Games | 6.40× | ||
| 02 | Flipping Out | Movies & TV | 4.30× | ||
| 03 | DFS (British retailer) | Shopping | 2.80× | ||
| 04 | Oak Furniture Land | Home & Garden | 2.68× | ||
| 05 | Home Interiors | Home & Garden | 2.52× | ||
| 06 | Coop | Food & Beverages | 2.46× | ||
| 07 | HomeSense | Home & Garden | 2.22× | ||
| 08 | Architecture & Interior Design | Home & Garden | 2.21× | ||
| 09 | H. Samuel | Fashion & Accessoires | 2.20× | ||
| 10 | Nationwide Building Society | Business & Career | 2.10× | ||
| 11 | Sofa bed | Home & Garden | 2.08× | ||
| 12 | Travelodge | Travel & Leisure | 2.03× | ||
| 13 | Habitat (retailer) | Home & Garden | 1.91× | ||
| 14 | Naked Wines | Food & Beverages | 1.72× | ||
| 15 | Bed frame | Home & Garden | 1.63× | ||
| 16 | TopCashBack | Shopping | 1.61× | ||
| 17 | Dunelm | Home & Garden | 1.55× | ||
| 18 | Living room | Home & Garden | 1.54× | ||
| 19 | Couch | Home & Garden | 1.52× | ||
| 20 | Toolstation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Quality Awareness | PREMIUM | 1.21× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.91× |
Furniture Village's target market in United Kingdom covers an estimated 3,960,265 people, concentrated in England and South East.
74.2% of the Furniture Village audience are female, 25.8% are male, with an average age of 47.1 years.
Furniture Village fans show strongest brand affinity for Travelodge (2.03×), DFS (British retailer) (2.8×), and Toolstation (1.51×) over the country average.
Furniture Village fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Furniture Village itself, the audience over-indexes on DFS (British retailer) (2.8×), Toolstation (1.51×), Oak Furniture Land (2.68×), and Dunelm (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Furniture Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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