A data profile of the people who buy, follow and care about Oak Furniture Land in United Kingdom — modelled from more than twelve digital signal sources. Oak Furniture Land has an estimated audience of 4,391,229 people in United Kingdom.
The average Oak Furniture Land fan in United Kingdom is 46.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Furniture Village, IKEA, Travelodge, with strongest over-indexing on Furniture Village (3.13× the country average).
Demographically, the Oak Furniture Land audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Oak Furniture Land fan in United Kingdom is more female, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Furniture Village.
The key figures that characterise the Oak Furniture Land profile in United Kingdom.
70.4% are female, 29.6% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 46.8 |
| Estimated audience size | 4,391,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Oak Furniture Land audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 98.5% |
| Ireland | 1.0% |
| China | 0.2% |
Where the Oak Furniture Land audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.44× | |
| 02 | West Midlands | ~300K | 1.37× | |
| 03 | Yorkshire and the Humber | ~500K | 1.32× | |
| 04 | South West | ~400K | 1.20× | |
| 05 | Scotland | ~400K | 1.14× | |
| 06 | North East | ~200K | 1.12× | |
| 07 | East of England | ~400K | 0.96× | |
| 08 | East Midlands | ~200K | 0.76× | |
| 09 | Northern Ireland | ~100K | 0.76× | |
| 10 | South East | ~400K | 0.72× | |
| 11 | England | ~2.5M | 0.66× | |
| 12 | North West | ~300K | 0.55× |
The strongest cross-interests of the Oak Furniture Land audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Furniture Village | Home & Garden | 3.13× | ||
| 02 | Sofa bed | Home & Garden | 2.39× | ||
| 03 | Nationwide Building Society | Business & Career | 2.20× | ||
| 04 | Shelf (storage) | Home & Garden | 2.10× | ||
| 05 | Bedroom furniture | Home & Garden | 1.90× | ||
| 06 | Travelodge | Travel & Leisure | 1.86× | ||
| 07 | Home Renovations | Home & Garden | 1.75× | ||
| 08 | Cushion | Home & Garden | 1.69× | ||
| 09 | Dining room | Home & Garden | 1.68× | ||
| 10 | Bed frame | Home & Garden | 1.66× | ||
| 11 | Naked Wines | Food & Beverages | 1.64× | ||
| 12 | Habitat | Shopping | 1.62× | ||
| 13 | Eurostar | Cars & Mobility | 1.58× | ||
| 14 | Floor | Home & Garden | 1.56× | ||
| 15 | Garden furniture | Home & Garden | 1.55× | ||
| 16 | Living room | Home & Garden | 1.54× | ||
| 17 | Bedroom | Home & Garden | 1.53× | ||
| 18 | IKEA | Home & Garden | 1.52× | ||
| 19 | Chair | Home & Garden | 1.51× | ||
| 20 | Moonpig | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Design Affinity | PREMIUM | 1.29× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.94× | |
| Sports Activity | POWER | 0.94× |
Oak Furniture Land's target market in United Kingdom covers an estimated 4,391,229 people, concentrated in England and Yorkshire and the Humber.
70.4% of the Oak Furniture Land audience are female, 29.6% are male, with an average age of 46.8 years.
Oak Furniture Land fans show strongest brand affinity for Furniture Village (3.13×), IKEA (1.52×), and Travelodge (1.86×) over the country average.
Oak Furniture Land fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~500K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Oak Furniture Land itself, the audience over-indexes on IKEA (1.52×), Travelodge (1.86×), Chair (1.51×), and Bedroom (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Oak Furniture Land. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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