A data profile of the people who buy, follow and care about Vacuum cleaner in Australia — modelled from more than twelve digital signal sources. Vacuum cleaner has an estimated audience of 2,018,321 people in Australia.
The average Vacuum cleaner fan in Australia is 45.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include The Good Guys, Mop, Wischmopp, with strongest over-indexing on The Good Guys (2.26× the country average).
Demographically, the Vacuum cleaner audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Vacuum cleaner fan in Australia is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for The Good Guys.
The key figures that characterise the Vacuum cleaner profile in Australia.
62.9% are female, 37.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.3 |
| Estimated audience size | 2,018,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Vacuum cleaner audience comes from Australia.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 6.4% |
| Germany | 5.1% |
Where the Vacuum cleaner audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~50K | 1.12× | |
| 02 | Queensland | ~500K | 1.09× | |
| 03 | South Australia | ~200K | 1.05× | |
| 04 | Victoria | ~600K | 1.01× | |
| 05 | Western Australia | ~200K | 1.00× | |
| 06 | Northern Territory | ~20K | 0.98× | |
| 07 | New South Wales | ~700K | 0.90× | |
| 08 | Australian Capital Territory | ~40K | 0.85× |
The strongest cross-interests of the Vacuum cleaner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Park Bo-gum | Movies & TV | 9.18× | ||
| 02 | Mop | Home & Garden | 4.92× | ||
| 03 | Wischmopp | Home & Garden | 4.88× | ||
| 04 | Dishwasher | Home & Garden | 3.07× | ||
| 05 | Dust | Home & Garden | 3.05× | ||
| 06 | Dyson | Home & Garden | 2.90× | ||
| 07 | Washing machine | Home & Garden | 2.44× | ||
| 08 | Appliances Online | Shopping | 2.33× | ||
| 09 | The Good Guys | Home & Garden | 2.26× | ||
| 10 | Spring cleaning | Home & Garden | 2.25× | ||
| 11 | Microwave oven | Home & Garden | 2.07× | ||
| 12 | Housekeeping | Travel & Leisure | 1.98× | ||
| 13 | Harris Scarfe | Home & Garden | 1.92× | ||
| 14 | Kitchen stove | Home & Garden | 1.91× | ||
| 15 | The Good Guys (2010 TV series) | Movies & TV | 1.79× | ||
| 16 | Kitchenware | Home & Garden | 1.76× | ||
| 17 | Sink | Home & Garden | 1.71× | ||
| 18 | Oven | Home & Garden | 1.68× | ||
| 19 | Money back guarantee | Shopping | 1.55× | ||
| 20 | Home Appliances | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.38× | |
| Healthy Lifestyle | BALANCE | 1.31× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.94× | |
| Risk Appetite | THRILL | 0.95× | |
| Spirituality | BALANCE | 0.96× |
Vacuum cleaner has an estimated audience of 2,018,321 people in Australia, concentrated in New South Wales and Victoria.
62.9% of Vacuum cleaner fans are female, 37.1% are male, with an average age of 45.3 years.
Vacuum cleaner fans show strongest brand affinity for The Good Guys (2.26×), Mop (4.92×), and Wischmopp (4.88×) over the country average.
Vacuum cleaner fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Vacuum cleaner itself, the audience over-indexes on Mop (4.92×), Wischmopp (4.88×), The Good Guys (2010 TV series) (1.79×), and Home Appliances (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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