A data profile of the people who buy, follow and care about Sink in Australia — modelled from more than twelve digital signal sources. Sink has an estimated audience of 2,883,456 people in Australia.
Sink has an estimated audience of 2,883,456 people in Australia. 66.2% are female, 33.8% are male, average age 45.9. Top brand affinities: Microwave oven, IKEA, Cabinetry, Toilet, Aldi.
Top brand affinities include Microwave oven, IKEA, Cabinetry, with strongest over-indexing on Microwave oven (5.37× the country average).
Demographically, the Sink audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Sink fan in Australia is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Sink profile in Australia.
66.2% are female, 33.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.9 |
| Estimated audience size | 2,883,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Sink audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 7.5% |
| Brazil | 6.9% |
The strongest cross-interests of the Sink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 5.37× | ||
| 02 | Toilet | Home & Garden | 3.91× | ||
| 03 | Shower | Beauty & Wellness | 3.56× | ||
| 04 | TK Maxx | Shopping | 3.52× | ||
| 05 | Cabinetry | Home & Garden | 3.22× | ||
| 06 | Hypermarket | Shopping | 2.98× | ||
| 07 | Window blind | Home & Garden | 2.63× | ||
| 08 | Kitchenware | Home & Garden | 2.54× | ||
| 09 | Cappuccino | Food & Beverages | 2.42× | ||
| 10 | Refrigerator | Home & Garden | 2.21× | ||
| 11 | Real property | Home & Garden | 2.11× | ||
| 12 | Blanket | Home & Garden | 2.06× | ||
| 13 | IKEA | Home & Garden | 2.02× | ||
| 14 | Discount stores | Shopping | 2.02× | ||
| 15 | Aldi | Shopping | 1.99× | ||
| 16 | Innovation | Business & Career | 1.93× | ||
| 17 | Wikipedia | Internet & Social Media | 1.85× | ||
| 18 | Home Appliances | Home & Garden | 1.82× | ||
| 19 | Organic food | Food & Beverages | 1.64× | ||
| 20 | Singapore Airlines | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.19× | |
| Convenience Orientation | PREMIUM | 1.93× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Pet Ownership | JOY | 0.87× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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