A data profile of the people who buy, follow and care about Sink in South Africa — modelled from more than twelve digital signal sources. Sink has an estimated audience of 883,870 people in South Africa.
Sink has an estimated audience of 883,870 people in South Africa. 69.4% are female, 30.6% are male, average age 40.0. Top brand affinities: Microwave oven, Airbnb, Kitchenware, Bedroom furniture, Innovation.
Top brand affinities include Microwave oven, Airbnb, Kitchenware, with strongest over-indexing on Microwave oven (3.2× the country average).
Demographically, the Sink audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Sink fan in South Africa is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Sink profile in South Africa.
69.4% are female, 30.6% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 40.0 |
| Estimated audience size | 883,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 24% |
of the worldwide Sink audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 7.5% |
| Brazil | 6.9% |
The strongest cross-interests of the Sink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 3.20× | ||
| 02 | Hostel | Travel & Leisure | 2.36× | ||
| 03 | Birkenstock | Fashion & Accessoires | 2.27× | ||
| 04 | Garden furniture | Home & Garden | 2.18× | ||
| 05 | Dishwasher | Home & Garden | 2.02× | ||
| 06 | Garden centre | Home & Garden | 2.02× | ||
| 07 | Department store | Shopping | 1.95× | ||
| 08 | Mineral water | Food & Beverages | 1.83× | ||
| 09 | Home automation | Technology & Electronics | 1.78× | ||
| 10 | Zoo | Kids & Family | 1.78× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.77× | ||
| 12 | Boutique hotel | Travel & Leisure | 1.76× | ||
| 13 | Bedroom furniture | Home & Garden | 1.73× | ||
| 14 | Airbnb | Travel & Leisure | 1.69× | ||
| 15 | Hardware store | Home & Garden | 1.68× | ||
| 16 | Kitchenware | Home & Garden | 1.67× | ||
| 17 | Innovation | Business & Career | 1.64× | ||
| 18 | Day spa | Beauty & Wellness | 1.64× | ||
| 19 | Street food | Food & Beverages | 1.62× | ||
| 20 | Crocs | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.84× | |
| Quality Awareness | PREMIUM | 1.67× | |
| Convenience Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Sink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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