A data profile of the people who buy, follow and care about Toilet in Australia — modelled from more than twelve digital signal sources. Toilet has an estimated audience of 2,047,801 people in Australia.
The average Toilet fan in Australia is 45.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Sink, Shower, Bathtub, with strongest over-indexing on Sink (3.91× the country average).
Demographically, the Toilet audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Toilet fan in Australia is more female, around 45.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sink.
The key figures that characterise the Toilet profile in Australia.
68.4% are female, 31.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 45.7 |
| Estimated audience size | 2,047,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Toilet audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 6.6% |
| China | 5.3% |
Where the Toilet audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~90K | 2.09× | |
| 02 | Victoria | ~600K | 0.96× | |
| 03 | Western Australia | ~200K | 0.96× | |
| 04 | South Australia | ~100K | 0.93× | |
| 05 | Queensland | ~400K | 0.90× | |
| 06 | New South Wales | ~600K | 0.83× | |
| 07 | Northern Territory | ~10K | 0.74× | |
| 08 | Australian Capital Territory | ~30K | 0.60× |
The strongest cross-interests of the Toilet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathtub | Beauty & Wellness | 4.62× | ||
| 02 | Kitchen Design | Home & Garden | 3.94× | ||
| 03 | Sink | Home & Garden | 3.91× | ||
| 04 | Shower | Beauty & Wellness | 3.86× | ||
| 05 | Toilet paper | Home & Garden | 3.55× | ||
| 06 | Sanitation | Home & Garden | 2.69× | ||
| 07 | Tile | Home & Garden | 2.45× | ||
| 08 | Wife | Kids & Family | 2.45× | ||
| 09 | Hygiene | Beauty & Wellness | 2.37× | ||
| 10 | Flooring | Home & Garden | 2.18× | ||
| 11 | Floor | Home & Garden | 2.07× | ||
| 12 | Countertop | Home & Garden | 2.00× | ||
| 13 | Microwave oven | Home & Garden | 1.94× | ||
| 14 | Cabinetry | Home & Garden | 1.88× | ||
| 15 | Bathroom | Home & Garden | 1.86× | ||
| 16 | Kitchen stove | Home & Garden | 1.82× | ||
| 17 | Kitchenware | Home & Garden | 1.77× | ||
| 18 | Architecture & Design | Business & Career | 1.72× | ||
| 19 | Modern architecture | Arts & Culture | 1.55× | ||
| 20 | Living room | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.63× | |
| Design Affinity | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Social Media Usage | JOY | 0.94× |
Toilet has an estimated audience of 2,047,801 people in Australia, concentrated in New South Wales and Victoria.
68.4% of Toilet fans are female, 31.6% are male, with an average age of 45.7 years.
Toilet fans show strongest brand affinity for Sink (3.91×), Shower (3.86×), and Bathtub (4.62×) over the country average.
Toilet fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~600K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Toilet itself, the audience over-indexes on Shower (3.86×), Bathtub (4.62×), Bathroom (1.86×), and Hygiene (2.37×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Toilet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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