A data profile of the people who buy, follow and care about Flooring in Australia — modelled from more than twelve digital signal sources. Flooring has an estimated audience of 2,134,772 people in Australia.
Flooring has an estimated audience of 2,134,772 people in Australia. 60.6% are female, 39.4% are male, average age 45.6. Top brand affinities: IKEA, Home Appliances, Real property, Aldi, Renovation.
Top brand affinities include IKEA, Home Appliances, Real property, with strongest over-indexing on IKEA (1.99× the country average).
Demographically, the Flooring audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Flooring fan in Australia is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Flooring profile in Australia.
60.6% are female, 39.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 45.6 |
| Estimated audience size | 2,134,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Flooring audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 10.1% |
| Italy | 5.3% |
The strongest cross-interests of the Flooring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Window blind | Home & Garden | 3.08× | ||
| 02 | Microwave oven | Home & Garden | 2.85× | ||
| 03 | Home automation | Technology & Electronics | 2.80× | ||
| 04 | Kitchenware | Home & Garden | 2.59× | ||
| 05 | Real property | Home & Garden | 2.45× | ||
| 06 | Carpet | Home & Garden | 2.39× | ||
| 07 | Shower | Beauty & Wellness | 2.23× | ||
| 08 | Hardware store | Home & Garden | 2.21× | ||
| 09 | Toilet | Home & Garden | 2.18× | ||
| 10 | Home Appliances | Home & Garden | 2.11× | ||
| 11 | IKEA | Home & Garden | 1.99× | ||
| 12 | Refrigerator | Home & Garden | 1.92× | ||
| 13 | Innovation | Business & Career | 1.89× | ||
| 14 | Renovation | Home & Garden | 1.82× | ||
| 15 | First-time buyer | Shopping | 1.78× | ||
| 16 | Aldi | Shopping | 1.76× | ||
| 17 | Cabinetry | Home & Garden | 1.76× | ||
| 18 | Discount stores | Shopping | 1.75× | ||
| 19 | First class travel | Travel & Leisure | 1.69× | ||
| 20 | Solar energy | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Convenience Orientation | PREMIUM | 1.80× | |
| DIY Mentality | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Risk Appetite | THRILL | 0.88× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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