A data profile of the people who buy, follow and care about Flooring in Ireland — modelled from more than twelve digital signal sources. Flooring has an estimated audience of 781,340 people in Ireland.
Flooring has an estimated audience of 781,340 people in Ireland. 67.9% are female, 32.1% are male, average age 44.6. Top brand affinities: IKEA, Wood flooring, Laminate flooring, Screwfix, Carpet.
Top brand affinities include IKEA, Wood flooring, Laminate flooring, with strongest over-indexing on IKEA (1.75× the country average).
Demographically, the Flooring audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Flooring fan in Ireland is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Flooring profile in Ireland.
67.9% are female, 32.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.6 |
| Estimated audience size | 781,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 29% | |
| 50+ | 26% |
of the worldwide Flooring audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 10.1% |
| Italy | 5.3% |
The strongest cross-interests of the Flooring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laminate flooring | Home & Garden | 2.99× | ||
| 02 | Wood flooring | Home & Garden | 2.95× | ||
| 03 | Carpet | Home & Garden | 2.26× | ||
| 04 | Microwave oven | Home & Garden | 2.25× | ||
| 05 | Home automation | Technology & Electronics | 2.11× | ||
| 06 | Toilet | Home & Garden | 2.10× | ||
| 07 | Bedroom furniture | Home & Garden | 2.08× | ||
| 08 | Shower | Beauty & Wellness | 1.96× | ||
| 09 | Kitchenware | Home & Garden | 1.76× | ||
| 10 | IKEA | Home & Garden | 1.75× | ||
| 11 | Garden furniture | Home & Garden | 1.73× | ||
| 12 | Efficient energy use | Technology & Electronics | 1.70× | ||
| 13 | Zoo | Kids & Family | 1.69× | ||
| 14 | TK Maxx | Shopping | 1.63× | ||
| 15 | First-time buyer | Shopping | 1.61× | ||
| 16 | Mattress | Home & Garden | 1.60× | ||
| 17 | Garden centre | Home & Garden | 1.60× | ||
| 18 | Screwfix | Home & Garden | 1.54× | ||
| 19 | Renovation | Home & Garden | 1.52× | ||
| 20 | Home Appliances | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| DIY Mentality | THRILL | 1.53× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Sustainability | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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