A data profile of the people who buy, follow and care about Flooring in Italy — modelled from more than twelve digital signal sources. Flooring has an estimated audience of 3,569,440 people in Italy.
Flooring has an estimated audience of 3,569,440 people in Italy. 52.4% are female, 47.6% are male, average age 46.0. Top brand affinities: Modern architecture, Sustainable energy, Property finder, Garden furniture, IKEA.
Top brand affinities include Modern architecture, Sustainable energy, Property finder, with strongest over-indexing on Modern architecture (4.27× the country average).
Demographically, the Flooring audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Flooring fan in Italy is balanced, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Flooring profile in Italy.
52.4% are female, 47.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 46.0 |
| Estimated audience size | 3,569,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Flooring audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 10.1% |
| Italy | 5.3% |
The strongest cross-interests of the Flooring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chandelier | Home & Garden | 7.41× | ||
| 02 | Miele | Home & Garden | 6.58× | ||
| 03 | Property finder | Home & Garden | 5.76× | ||
| 04 | Garden furniture | Home & Garden | 5.45× | ||
| 05 | Microwave oven | Home & Garden | 5.39× | ||
| 06 | LED lamp | Home & Garden | 4.60× | ||
| 07 | Home automation | Technology & Electronics | 4.51× | ||
| 08 | Dishwasher | Home & Garden | 4.45× | ||
| 09 | Modern architecture | Arts & Culture | 4.27× | ||
| 10 | Alessi (Italian company) | Home & Garden | 4.24× | ||
| 11 | Sustainable energy | Home & Garden | 3.93× | ||
| 12 | Tableware | Food & Beverages | 3.23× | ||
| 13 | Hardware store | Home & Garden | 3.16× | ||
| 14 | Renewable energy | Business & Career | 3.11× | ||
| 15 | Kitchenware | Home & Garden | 2.97× | ||
| 16 | Innovation | Business & Career | 2.67× | ||
| 17 | IKEA | Home & Garden | 2.26× | ||
| 18 | Home Appliances | Home & Garden | 2.06× | ||
| 19 | Coop | Food & Beverages | 1.89× | ||
| 20 | Home improvement | Home & Garden | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.85× | |
| Design Affinity | PREMIUM | 2.38× | |
| Convenience Orientation | PREMIUM | 2.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Mindfulness | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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