A data profile of the people who buy, follow and care about Oven in Australia — modelled from more than twelve digital signal sources. Oven has an estimated audience of 4,111,377 people in Australia.
Oven has an estimated audience of 4,111,377 people in Australia. 65.9% are female, 34.1% are male, average age 45.1. Top brand affinities: Aldi, IKEA, Real property, Bakery, Home Appliances.
Top brand affinities include Aldi, IKEA, Real property, with strongest over-indexing on Aldi (1.88× the country average).
Demographically, the Oven audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Oven fan in Australia is more female, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Aldi.
The key figures that characterise the Oven profile in Australia.
65.9% are female, 34.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 45.1 |
| Estimated audience size | 4,111,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Oven audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frying pan | Home & Garden | 3.00× | ||
| 02 | Microwave oven | Home & Garden | 2.64× | ||
| 03 | Cappuccino | Food & Beverages | 2.15× | ||
| 04 | Kitchenware | Home & Garden | 2.12× | ||
| 05 | Bakery | Food & Beverages | 2.05× | ||
| 06 | Real property | Home & Garden | 1.93× | ||
| 07 | Refrigerator | Home & Garden | 1.89× | ||
| 08 | Aldi | Shopping | 1.88× | ||
| 09 | Blanket | Home & Garden | 1.86× | ||
| 10 | Pastry | Food & Beverages | 1.80× | ||
| 11 | Pizza | Food & Beverages | 1.75× | ||
| 12 | Discount stores | Shopping | 1.69× | ||
| 13 | Grilling | Food & Beverages | 1.68× | ||
| 14 | Organic food | Food & Beverages | 1.61× | ||
| 15 | Home Appliances | Home & Garden | 1.58× | ||
| 16 | Local food | Food & Beverages | 1.58× | ||
| 17 | Cheese | Food & Beverages | 1.53× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | IKEA | Home & Garden | 1.51× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Pet Ownership | JOY | 0.91× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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