Rascasse Audience Intelligence

Oven Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Oven in United Arab Emirates — modelled from more than twelve digital signal sources. Oven has an estimated audience of 1,373,238 people in United Arab Emirates.

#445among Topic in United Arab Emirates
#33in Home & Garden

The average Oven fan in United Arab Emirates is 37.3 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Google Maps, Refrigerator, Bakery, with strongest over-indexing on Google Maps (1.95× the country average).

Demographically, the Oven audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Oven fan in United Arab Emirates is more male, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Oven profile in United Arab Emirates.

Audience size
1.4M
in United Arab Emirates
Gender
43.0%
57.0% male
Age
37.3
average years
Country rank
#610
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oven fans

43.0% are female, 57.0% are male, average age 37.3.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Oven audience in United Arab Emirates
MetricValue
Female43.0%
Male57.0%
Average age37.3
Estimated audience size1,373,238
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Oven audience in United Arab Emirates
Age bracketShare%
16-1911%
20-2931%
30-3932%
40-4918%
50+8%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Oven audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Oven
CountryShare
United States24.8%
United Kingdom6.0%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oven audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Oven fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Abu Dhabi~600K1.09×
02Emirate of Ajman~100K1.03×
03Emirate of Sharjah~300K1.01×
04Ras Al Khaimah~70K1.00×
05Dubai~1M0.96×
06Fujairah~30K0.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oven audience
#·InterestCategoryAffinity×
01CasseroleFood & Beverages6.61×
02Frying panHome & Garden3.24×
03Washing machineHome & Garden2.80×
04Non-alcoholic beverageFood & Beverages2.74×
05CutleryHome & Garden2.71×
06RefrigeratorHome & Garden2.56×
07Microwave ovenHome & Garden2.42×
08Fast casual restaurantsFood & Beverages2.39×
09BakeryFood & Beverages2.38×
10KitchenwareHome & Garden2.09×
11Google MapsInternet & Social Media1.95×
12Local foodFood & Beverages1.85×
13PizzaFood & Beverages1.82×
14GrillingFood & Beverages1.78×
15Natural skin careBeauty & Wellness1.77×
16HobbyHome & Garden1.65×
17RenovationHome & Garden1.58×
18Designer clothingFashion & Accessoires1.55×
19Online food orderingFood & Beverages1.54×
20Organic foodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Oven audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.70×
Convenience OrientationPREMIUM1.60×
DIY MentalityTHRILL1.43×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Oven audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
Social Media UsageJOY0.79×
Need for SecurityCONSERVATISM0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Oven have in United Arab Emirates?

Oven has an estimated audience of 1,373,238 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Oven fans?

43.0% of Oven fans are female, 57.0% are male, with an average age of 37.3 years.

03

Which brands do Oven fans like most?

Oven fans show strongest brand affinity for Google Maps (1.95×), Refrigerator (2.56×), and Bakery (2.38×) over the country average.

04

Where do Oven fans live in United Arab Emirates?

Oven fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Oven fans also like?

Beyond Oven itself, the audience over-indexes on Refrigerator (2.56×), Bakery (2.38×), Fast casual restaurants (2.39×), and Kitchenware (2.09×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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