A data profile of the people who buy, follow and care about Oven in South Africa — modelled from more than twelve digital signal sources. Oven has an estimated audience of 1,531,417 people in South Africa.
Oven has an estimated audience of 1,531,417 people in South Africa. 68.3% are female, 31.7% are male, average age 39.6. Top brand affinities: Microwave oven, Bakery, Kitchenware, Grilling, Local food.
Top brand affinities include Microwave oven, Bakery, Kitchenware, with strongest over-indexing on Microwave oven (2.2× the country average).
Demographically, the Oven audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Oven fan in South Africa is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Oven profile in South Africa.
68.3% are female, 31.7% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 39.6 |
| Estimated audience size | 1,531,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 24% |
of the worldwide Oven audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.20× | ||
| 02 | Sugar substitute | Food & Beverages | 2.00× | ||
| 03 | Bakery | Food & Beverages | 1.99× | ||
| 04 | Dishwasher | Home & Garden | 1.97× | ||
| 05 | Birkenstock | Fashion & Accessoires | 1.87× | ||
| 06 | Hostel | Travel & Leisure | 1.86× | ||
| 07 | Pressure cooking | Home & Garden | 1.77× | ||
| 08 | Kitchenware | Home & Garden | 1.76× | ||
| 09 | Garden furniture | Home & Garden | 1.74× | ||
| 10 | Street food | Food & Beverages | 1.73× | ||
| 11 | Grilling | Food & Beverages | 1.62× | ||
| 12 | Department store | Shopping | 1.62× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.61× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.59× | ||
| 15 | Cappuccino | Food & Beverages | 1.59× | ||
| 16 | Bedroom furniture | Home & Garden | 1.58× | ||
| 17 | Online food ordering | Food & Beverages | 1.54× | ||
| 18 | Boutique hotel | Travel & Leisure | 1.53× | ||
| 19 | Local food | Food & Beverages | 1.51× | ||
| 20 | Organic farming | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.83× | |
| Quality Awareness | PREMIUM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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