A data profile of the people who buy, follow and care about Circle K in Poland — modelled from more than twelve digital signal sources. Circle K has an estimated audience of 2,301,248 people in Poland.
Circle K has an estimated audience of 2,301,248 people in Poland. 39.3% are female, 60.7% are male, average age 36.7. Top brand affinities: BP, Wawa Inc., Ford Ranger (T6), Ford Transit Custom, Ford S-Max.
Top brand affinities include BP, Wawa Inc., Ford Ranger (T6), with strongest over-indexing on BP (33.19× the country average).
Demographically, the Circle K audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Circle K fan in Poland is more male, around 36.7 years old, with strong Social Media Usage tendencies and a notable affinity for BP.
The key figures that characterise the Circle K profile in Poland.
39.3% are female, 60.7% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 36.7 |
| Estimated audience size | 2,301,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 8% |
of the worldwide Circle K audience comes from Poland.
| Country | Share |
|---|---|
| United States | 48.4% |
| Canada | 10.5% |
| Vietnam | 6.6% |
The strongest cross-interests of the Circle K audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Focus Electric | Cars & Mobility | 78.96× | ||
| 02 | Ford GT | Cars & Mobility | 74.59× | ||
| 03 | Capri Sun | Food & Beverages | 73.82× | ||
| 04 | Wawa Inc. | Shopping | 57.59× | ||
| 05 | Ford Transit Connect | Cars & Mobility | 56.54× | ||
| 06 | ExxonMobil | Cars & Mobility | 53.26× | ||
| 07 | Ford Thunderbird | Cars & Mobility | 50.46× | ||
| 08 | Ford Transit Custom | Cars & Mobility | 46.73× | ||
| 09 | Burn (energy drink) | Food & Beverages | 46.60× | ||
| 10 | Ford Expedition | Cars & Mobility | 44.28× | ||
| 11 | Ford Ranger (T6) | Cars & Mobility | 38.75× | ||
| 12 | BP | Cars & Mobility | 33.19× | ||
| 13 | Ford S-Max | Cars & Mobility | 31.03× | ||
| 14 | Ford Edge | Cars & Mobility | 24.47× | ||
| 15 | Ford Mondeo | Cars & Mobility | 22.52× | ||
| 16 | Gasoline | Cars & Mobility | 14.74× | ||
| 17 | Ford Kuga | Cars & Mobility | 12.30× | ||
| 18 | Global Positioning System | Technology & Electronics | 6.27× | ||
| 19 | Google Maps | Internet & Social Media | 5.62× | ||
| 20 | Auchan | Shopping | 2.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.09× | |
| Urban Lifestyle | OPEN | 1.72× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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