A data profile of the people who buy, follow and care about Lawn in Poland — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 1,986,008 people in Poland.
Lawn has an estimated audience of 1,986,008 people in Poland. 61.5% are female, 38.5% are male, average age 43.8. Top brand affinities: Lawn mower, Do it yourself (DIY), Garden centre, Makita, Castorama.
Top brand affinities include Lawn mower, Do it yourself (DIY), Garden centre, with strongest over-indexing on Lawn mower (12.27× the country average).
Demographically, the Lawn audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Lawn fan in Poland is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Lawn profile in Poland.
61.5% are female, 38.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.8 |
| Estimated audience size | 1,986,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Lawn audience comes from Poland.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Lawn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 12.27× | ||
| 02 | Makita | Home & Garden | 7.81× | ||
| 03 | Garden centre | Home & Garden | 5.79× | ||
| 04 | Husqvarna | Home & Garden | 5.45× | ||
| 05 | Photovoltaic system | Home & Garden | 3.70× | ||
| 06 | Fertilizer | Home & Garden | 3.33× | ||
| 07 | Garden furniture | Home & Garden | 3.01× | ||
| 08 | Hardware store | Home & Garden | 2.97× | ||
| 09 | Efficient energy use | Technology & Electronics | 2.83× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 2.54× | ||
| 11 | Sustainable energy | Home & Garden | 2.34× | ||
| 12 | HVAC | Home & Garden | 2.27× | ||
| 13 | Vacuum cleaner | Home & Garden | 2.19× | ||
| 14 | Business class | Travel & Leisure | 2.17× | ||
| 15 | Air conditioning | Technology & Electronics | 2.13× | ||
| 16 | Renewable energy | Business & Career | 2.09× | ||
| 17 | Flower | Home & Garden | 1.90× | ||
| 18 | TUI | Travel & Leisure | 1.71× | ||
| 19 | Cyfrowy Polsat | Movies & TV | 1.59× | ||
| 20 | Castorama | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.31× | |
| Quality Awareness | PREMIUM | 1.70× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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