A data profile of the people who buy, follow and care about Nonprofit organization in South Africa — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 1,415,152 people in South Africa.
Nonprofit organization has an estimated audience of 1,415,152 people in South Africa. 55.1% are female, 44.9% are male, average age 39.0. Top brand affinities: Daily Maverick, Benjamin Netanyahu, Apprenticeship, University of the Witwatersrand, Donation.
Top brand affinities include Daily Maverick, Benjamin Netanyahu, Apprenticeship, with strongest over-indexing on Daily Maverick (1.5× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Nonprofit organization fan in South Africa is more female, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Daily Maverick.
The key figures that characterise the Nonprofit organization profile in South Africa.
55.1% are female, 44.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 39.0 |
| Estimated audience size | 1,415,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 24% |
of the worldwide Nonprofit organization audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foundation (nonprofit) | Business & Career | 2.60× | ||
| 02 | Benjamin Netanyahu | Politics & Society | 2.42× | ||
| 03 | Fundraising | Business & Career | 2.19× | ||
| 04 | Apprenticeship | Business & Career | 1.99× | ||
| 05 | Non-governmental organization | Politics & Society | 1.84× | ||
| 06 | TransUnion | Technology & Electronics | 1.84× | ||
| 07 | University of the Witwatersrand | Business & Career | 1.82× | ||
| 08 | Internship | Business & Career | 1.81× | ||
| 09 | Donation | Business & Career | 1.78× | ||
| 10 | Sole proprietorship | Business & Career | 1.78× | ||
| 11 | Nazareth | Travel & Leisure | 1.65× | ||
| 12 | Charitable organization | Politics & Society | 1.63× | ||
| 13 | Graduation | Business & Career | 1.63× | ||
| 14 | Christmas tree | Kids & Family | 1.62× | ||
| 15 | Scholarship | Kids & Family | 1.56× | ||
| 16 | Adult education | Business & Career | 1.55× | ||
| 17 | Public university | Business & Career | 1.55× | ||
| 18 | Cancer awareness | Health | 1.52× | ||
| 19 | Jerusalem | Travel & Leisure | 1.51× | ||
| 20 | Daily Maverick | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.98× | |
| Social Media Usage | JOY | 0.94× | |
| Spirituality | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Healthy Lifestyle | BALANCE | 0.65× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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