A data profile of the people who buy, follow and care about Hobby in Malaysia — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 3,073,512 people in Malaysia.
The average Hobby fan in Malaysia is 36.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Monarchy, Natural skin care, Wedding cake, with strongest over-indexing on Monarchy (1.53× the country average).
Demographically, the Hobby audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hobby fan in Malaysia is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Monarchy.
The key figures that characterise the Hobby profile in Malaysia.
50.3% are female, 49.7% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.1 |
| Estimated audience size | 3,073,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Hobby audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
Where the Hobby audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.32× | |
| 02 | Sarawak | ~300K | 1.27× | |
| 03 | Penang | ~200K | 1.22× | |
| 04 | Kuala Lumpur | ~700K | 1.21× | |
| 05 | Sabah | ~300K | 1.17× | |
| 06 | Johor | ~500K | 1.15× | |
| 07 | Perak | ~300K | 1.10× | |
| 08 | Kedah | ~200K | 1.01× | |
| 09 | Malacca | ~100K | 1.01× | |
| 10 | Negeri Sembilan | ~100K | 1.00× | |
| 11 | Pahang | ~100K | 0.97× | |
| 12 | Kelantan | ~100K | 0.97× | |
| 13 | Labuan | ~20K | 0.93× | |
| 14 | Perlis | ~40K | 0.90× | |
| 15 | Terengganu | ~100K | 0.87× | |
| 16 | Putrajaya | ~10K | 0.86× |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportswear (fashion) | Fashion & Accessoires | 1.96× | ||
| 02 | Puma | Fashion & Accessoires | 1.90× | ||
| 03 | Street photography | Technology & Electronics | 1.74× | ||
| 04 | Sneaker collecting | Fashion & Accessoires | 1.72× | ||
| 05 | Non-fiction books | Literature | 1.68× | ||
| 06 | Birthday Gifts | Kids & Family | 1.66× | ||
| 07 | Health And Beauty | Beauty & Wellness | 1.63× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.60× | ||
| 09 | Bride | Kids & Family | 1.60× | ||
| 10 | Wedding planner | Kids & Family | 1.57× | ||
| 11 | Home video | Movies & TV | 1.57× | ||
| 12 | Wedding cake | Food & Beverages | 1.56× | ||
| 13 | Home Delivery | Food & Beverages | 1.55× | ||
| 14 | Monarchy | Politics & Society | 1.53× | ||
| 15 | Organic product | Food & Beverages | 1.53× | ||
| 16 | Expensive Taste | Business & Career | 1.53× | ||
| 17 | Facial care | Beauty & Wellness | 1.53× | ||
| 18 | Men's Fitness | Sports | 1.53× | ||
| 19 | Wedding photography | Technology & Electronics | 1.52× | ||
| 20 | Engagement | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Family Orientation | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.64× | |
| Individualism | JOY | 0.65× | |
| Early Adopter Mentality | POWER | 0.68× |
Hobby has an estimated audience of 3,073,512 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.3% of Hobby fans are female, 49.7% are male, with an average age of 36.1 years.
Hobby fans show strongest brand affinity for Monarchy (1.53×), Natural skin care (1.6×), and Wedding cake (1.56×) over the country average.
Hobby fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hobby itself, the audience over-indexes on Natural skin care (1.6×), Wedding cake (1.56×), Organic product (1.53×), and Home Delivery (1.55×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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